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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Everything new at the 2019 New York International Auto Show

Transcript: Welcome to the 2019 New York Auto Show. It's the last auto show, and so far it's my favorite of the year. We have a new buggy, compact pickup and trail ready SUV from Volkswagen. Ford brought the new Escape and a new Mustang performance variant, and we have a brand new Toyota Highlander and Subaru Outback. Let's go take a look around. We're here at the New York Auto Show with the Subaru stand. Normally the Subaru stand is just some white carpet and some show lighting. This year it's like we're in a national park. It's ... Frankly, I'm from Oregon. You're from Colorado. Yeah. It's making us feel at home. And in that way what better place and what better people to introduce this Subaru Outback which is pretty much the official car of Colorado and Oregon. Yeah. You actually have to buy a Subaru before they let you move to Colorado. Now instead of climbing up there and taking a look because we've been told we can't do that we're gonna go over there and check out another one. So the exterior, not that different. No. Looks exactly like an Outback. There's actually oddly a little more black plastic trim on the outside. A little too much for me. Right. It's interesting because it kind of slowly went away from that from the beginning because in the beginning the black plastic trim kind of made it an Outback, and now they're kind of bringing it back. I guess they needed to make it more macho. Right. Right. Now we're inside. Inside it looks pretty different. Swank. It's kind of swank for an Outback which has been pretty plain. Now this is the newly available vertically gigantic touch screen here. 11.6 inches. That is massive. This is how big it is when it's turned on ... just for the viewers. Now this is the onyx trim. So with that you get the black mirrors, the black wheels. This upholstery is special to the onyx, so it's gray and black and you also have this green stitching. Yeah, I like this accent stitching. It's kind of neat. Oh there's also a little tray there. Well this is a deep bin here. You can probably fit a phone. There we go. Almost. Yeah there are two USB ports. There's an additional two in the backseat. So this thing here you pop in the cup holder and it gives you a little more space or less space. These are really big, so if you have one of those Nalgene bottles I'm guessing it's going to fit in there. One of my complaints about my Subaru that I own now which is a naturally aspirated Crosstrek is that up in the mountains. It's slow?

Goodbye Chevy Bolt, hello baby Ram and electric Chrysler 300 replacement? | Autoblog Podcast # 779

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Jeremy Korzeniewski. They kick things off this week with some news. The Chevy Bolt and Bolt EUV will be discontinued. The McLaren 750S gets revealed and a four-door new flagship McLaren are rumored. Did Chrysler show dealers an electric 300 replacement, did we spy a new compact Ram, and are we closer to a production version of the Genesis X Convertible? Also, Greg recently visited Michigan Central Station, which Ford is revitalizing. In this week's fleet, your hosts discuss driving the Genesis Electrified GV70, Chevy Tahoe RST Performance Edition and the Polaris RZR XP. Finally, they take to Reddit for this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast # 779 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Chevy Bolt EV and EUV, two of the most affordable EVs, ending production McLaren 750S revealed, adding power and lightness to the old 720S McLaren reportedly confirms four-door model and next flagship supercar Chrysler reportedly showed its dealers an electric 300 replacement Ram small pickup truck spy photos show scaled-down 1500 looks Are we closer to a production version of the Genesis X Convertible? Bill Ford's dream takes shape: Historic Detroit building turns tech incubator Cars we're driving 2023 Genesis Electrified GV70 2023 Chevy Tahoe RST Performance Edition 2024 Polaris RZR XP Spend My Money: Swap a 2023 Kia Stinger GT2 AWD for a 2022 Audi SQ5 Prestige? Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Podcasts Chevrolet Chrysler Ford Genesis McLaren RAM Truck Convertible Coupe Crossover SUV Electric Future Vehicles Luxury Performance Supercars Sedan