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Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

A tribute to William Clay Ford

The passing of William Clay Ford has been a big event for the company he spent most of his life helping run. Ford spent 57 years working for his family's company. Considering the Blue Oval has been around for over 100 years, WCF's passing is the end of an era for the Dearborn-based manufacturer.
Ford's YouTube channel has issued a short memorial video highlighting the life of the longest-lived grandson of company founder Henry Ford. It follows William Clay from his time as a boy, showing him alongside his grandfather, through his younger years, and into his twilight, as the patriarch of the Ford family.
Take a look below for this touching memorial video on William Clay Ford.

William Clay Ford Sr. dead at 88

William Clay Ford, retired vice chairman of Ford Motor Company and the last surviving grandchild of company founder Henry Ford, died this morning after a bout with pneumonia. He was 88.
Ford spent 57 years with his grandfather's company, joining the board of directors in 1948 before graduating from college. Ford also held a position as chairman of the design committee, as well as the chairman of the executive committee and vice chairman of the Board of Directors during his tenure with the company. In a 2013 Detroit Free Press story, retired CFO Allan Gilmour said Ford had an eye for design, and was once able to pick out when a fiberglass model of a Ford Contour was asymmetrical, off by an inch on one side. He retired and assumed the position of director emeritus in 2005.
"My father was a great business leader and humanitarian who dedicated his life to the company and the community," said Bill Ford, Jr., Ford's current executive chairman. "He also was a wonderful family man, a loving husband, father, grandfather and great-grandfather. He will be greatly missed by everyone who knew him, yet he will continue to inspire us all."

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Focus ST diesel variant coming, just don't look for it here

A few years back, Volkswagen made some waves when it announced the Golf GTD - a diesel-powered car that, aside from its ultra-efficient, ultra-torquey engine, was identical to the gas-powered GTI. That meant cosseting sport seats, larger wheels, sportier suspension, larger brakes and a body kit that made the GTD indistinguishable from the GTI, except for the three little letters on the back and in the grille.
Now, Ford is looking to replicate VW's success, with a diesel version of the Focus ST. According to Motor Trend, the diesel-powered ST will use a 2.0-liter, 182-horsepower four-cylinder. With an unspecified amount of torque on offer (we'd guess around 280 pound-feet), the diesel hot hatch should hit 62 miles per hour in about eight seconds.
The report, which originally comes from Auto Express, claims the ST Diesel was confirmed by Ford Chief Marketing Officer Mark Fields during this week's Geneva Motor Show. Not surprisingly, it doesn't appear there are any plans to bring a diesel-powered Focus of any kind to the US, let alone one that uses the suspension, steering and other items from the ST. Of course, if there's an official confirmation from Ford, we'll be sure to report on it.

2015 Ford F-Series Super Duty is class-leading once again

Time for everyone to feign surprise - Ford has just announced that it has the increased horsepower and torque levels of its 6.7-liter Power Stroke turbodiesel V8 engine for 2015. As you'd expect, the Blue Oval is claiming class-leading figures of 440 hp (up from 400) and 860 pound-feet (up from 800), and that's enough to enable Ford's F-450 Super Duty model to tow as much as 31,200 pounds, which, again, the automaker claims is class leading.
Now, it should be noted that the max rating quoted above is achieved with the Ford F-450. The 2015 F-350, which is perhaps a better comparison to the Ram 3500 HD pickup that claimed the towing crown in 2013 at an even 30,000 pounds, is capped at 26,500 pounds, either with a gooseneck or when towing a fifth-wheel trailer. In any case, it's going to take a load the size of Godzilla to make any of the current crop of fullsize heavy-duty pickup trucks break into a sweat. For those keeping track, Chevy rates its 2015 Silverado HD at a maximum of 23,200 pounds.
Ford's newfound pulling power comes courtesy of a larger turbocharger for its in-house Power Stroke engine, new fuel injector tips and, we'd assume, retuned computer controls. Besides the engine enhancements, the F-350 gets a wider front track for 2015 and new front springs, while the F-450 gains commercial-grade 19.5-inch wheels and tires, new rear U-joints, leaf springs, stabilizer bars and shocks. The steering and brake systems have also been upgraded.

Ford F-150 King Ranch celebrates 'history and authenticity' for 2015 [w/video]

What's life like on an authentic Texas ranch? We honestly have no idea, having never lived on such a ranch, but we imagine it requires lots of hard work, grit and determination to keep all 825,000 acres - that's larger than the state of Rhode Island - of the King Ranch in Texas under control. Indeed, a total of 350 vehicles, all of which come from Ford, we're told, are currently in use by the ranch. No wonder, then, that the collaboration between Ford and King Ranch has lasted for 15 successful years.
For 2015, in celebration of that 15th anniversary, Ford is debuting three new King Ranch models today at the Houston Livestock Show and Rodeo. The most significant is the 2015 F-150 King Ranch, which, naturally, will add unique interior and exterior bits and pieces to the new aluminum-intensive F-Series pickup. Color choices will consist of Caribou, Bronze Fire, Guard and Ruby Red Metallic Clearcoat, with a range of two-tones to go along with a monochromatic scheme in Caribou. Inside, a bespoke King Ranch interior will be swathed in Premium Mesa Brown leather.
Joining the F-150 King Ranch on dealership floors later this year will be 2015 King Ranch editions of the Super Duty pickup and Expedition fullsize SUV, all of which will offer similar levels of content. Scroll down for more details and two videos from Ford, and be sure to check out the high-res image gallery above, which was shot by the official State Photographer of Texas, Wyman Meinzer.

Ford unveils all-new 2016 F-650 and F-750 at NTEA

Medium-duty work trucks might not be the most exciting vehicles, but they perform necessary jobs everyday. Ford is in the process of a complete refresh of its entire commercial vehicle lineup over the next 18 months, and it is debuting the all-new versions of its F-650 and F-750 trucks at the NTEA Work Truck Show in Indianapolis, IN.
"The all-new F-650/F-750 allow us to leverage our strengths and sales leadership in Classes 1 to 5 to create a better F-650/F-750 that's designed, engineered and built by Ford in the USA," said Ford spokesperson Mike Levine to Autoblog via email.
Huge amounts of torque is vital for trucks like these, and both models are offered with some of Fords biggest engines. Buyers can opt for either the 6.7-liter Power Stroke V8 diesel with TorqShift 6-speed automatic with available power takeoff or a gasoline-fueled 6.8-liter V10 with a 6-speed automatic. The V10 can also be ordered from the factory to be fueled by compressed natural gas or liquid propane gas.

2015 Ford Focus gets more Aston-y [w/video]

With more and more members of the Ford brand adopting a new familial face, the Focus has been left looking like an odd man out. At the Geneva Auto Show, though, it properly rejoined the family, adopting the now familiar Aston Martin-ish grille that's proliferated throughout the range.
Overall, we're liking the refreshed Focus' look. Aside from the new grille, the headlights have been restyled and now look like elongated versions of the lamps on the Focus ST. Functionally, those headlamps are bi-xenon units, complete with an adaptive front lighting system. Out back, the rear retains the same overall look, which has been smoothed out for 2015.
In the cabin, the second-generation of Ford's much-maligned Sync system makes its debut. Sync 2, as it's called, is supposedly more intuitive than the first-gen system. Ford is promising "one-shot" navigation functions for the system. Saying "I'm hungry," should bring up a list of nearby restaurants. Of course, we'll be reserving final judgment until we can test the new system in person.

How Ford made its 2015 Ford Mustang safer for toupee wearers [w/video]

Ford is ready to tell the story of its 2015 Mustang Convertible, the can't-miss bits being the easier, quicker and quieter roof operation, a more robust roof build for a coupe-like cabin noise, more trunk space, better visibility and reduced in-cabin buffeting. The top release system has been completely redesigned with a single, center-mounted latch on the windshield frame instead of the dual latches of before. The driver can now release the roof without having to lean over into the passenger space, after which the top goes down fully automatically with the press of a button. Ford doesn't say how long it takes to stow, but it's apparently done in half as much time as before, so figure around 8 seconds.
The roof uses a five-bow structure, with the fabric outer and full inner headliner sandwiching ten millimeters of insulation. Detailing work on the top has eliminated "unsightly folds" in the corners when the roof is up and made it more compact when down; its Z-fold assembly is 6.7 inches lower than before at its highest point when put down. Ford says the new electric drive internals make less noise when in operation, and the fully-finished droptop look is achieved with snap-in caps that flank the rear seating and stow in the trunk when not in use (the outgoing Mustang's top was higher and the front when folded and always looked like it was catching air and creating drag).
The compact roof and newly independent rear suspension setup in back means liberated trunk space, 11.4 cubic feet ready to swallow golf bags and tourist swag. You can read a lot more about it in the press release below, check it out in the short video of running footage and learn about the aerodynamic improvements made to the entire Mustang lineup that decrease drag and increase fuel economy.