1974 Ford Thunderbird 2 Door Coupe - Red on 2040-cars

Auto blog

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford unveils next-gen S-Max in Europe

Let's get this unfortunate though important tidbit out of the way right off the bat: The Ford S-Max isn't sold in the United States, and it's not coming here, at least not anytime soon. And so it's with our European friends in mind that we share this information about the next-gen S-Max (previewed about a year ago in concept form) that is set to debut all across Europe next year and will be shown off at the upcoming Paris Motor Show. Now, moving on...
As with the first-gen S-Max, the new model will boast seating for seven passengers, along with a decent amount of storage space, all packed into a relatively reasonably sized package. Powering the front wheels (or optionally all four) will be the buyer's choice of EcoBoost gasoline-turbocharged or turbo-diesel four-cylinder engines along with automatic and manual transmission options. Included in the mix is a new 1.5-liter EcoBoost with 160 horsepower, though the 240-horse 2.0 is likely to be seen as the headliner.
There are all kinds of new technologies on offer, ranging from Adaptive Steering to Dynamic LED Headlamps with Glare-Free Highbeams, and it's all housed inside new, more sleekly designed bodywork riding atop a chassis with new suspension architecture designed to make the S-Max a people-hauler that's still fun to drive. For all the details, we suggest you scroll down below to read through Ford's official press release.

Ford invests $682 million in Edge-producing Canadian facility

Ford announced that it's investing $682 million in its Oakville assembly plant in Ontario, Canada, to make it a global manufacturing plant, which the automaker also says secures 2,800 jobs there. Including this injection of cash, Ford has invested over $2 billion in Canada in the last decade, starting with nearly $1 billion for Oakville in 2004, and over $570 million for its Essex Engine Plant in 2010.
The move to make Oakville a global manufacturer of Ford vehicles means, "If consumers suddenly shift their buying habits, we can seamlessly change our production mix without having to idle a plant," says Joe Hinrichs, Ford's president of the Americas.
Ford says that the latest investment will help it meet North American demand for the Oakville-produced Edge crossover, which is on track this year to beat 2007's US sales record of 130,000 Edges. The Ford Flex and Lincoln MKX and MKT are also manufactured at the plant.