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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Man chases down truck thief and steams it all on Facebook

A Washington man chased down a truck stolen from his family's dealership last Saturday and livestreamed the event on Facebook. According to KOMO, a 2005 Ford F-250 was stolen from Sunrise Auto Sales in Eatonville, Washington on the morning of October 8. Aaron Babcock, who co-owns the small dealership with his father David, told reporters that after reviewing surveillance footage, he later spotted the truck while riding his motorcycle on Webster Road East. "I watched my cameras and found the video of a man lurking around and ending up taking off with my truck," Babcock told KOMO. "Cops came and made a case. Three hours later I was on my motorcycle in Graham, and they drove by me oncoming. It still had dealer stickers on it. It said diesel on the window and it had our dealer plate on it. It stuck out like a sore thumb. It was really easy to see." Once he spotted the stolen Super Duty, he wheeled his bike around and gave chase. He attempted to call 911, but was unsure if the dispatcher heard him due to noise from the wind and the bike's engine. So he fired up Facebook live and started streaming his chase, giving running commentary and updating his location as he chased the slow-moving truck. "I wasn't going to let him get away. I was going to try follow him down. I had no idea what to do," Babcock said. "Nobody could hear me on the phone so I just figured the first thing to do is pull up Facebook live." Babcock's Facebook friends pitched in by calling 911 to report the chase and even jumping in their own cars to follow the truck. At one point, he pulled alongside the truck and recognized both men in the cab. The driver was the man seen lurking around the dealer lot in the surveillance video, and the passenger was an old friend of Babcock's. "I know who you are!" he shouted at them, but the hunkered down and kept driving. Eventually, Babcock lost cell phone signal and the livestream ended. Eatonville police, who by this point were well aware of the incident, caught up with the truck in the 8400 block of 356th Street South in Eatonville. The driver was arrested and the passenger was questioned and released. Both denied stealing the vehicle or knowing it was stolen. Two sets of keys from Sunrise Auto Sales and a stolen credit card were also recovered from the truck. Related Video

Ford wins second consecutive Engine of the Year with 1.0L EcoBoost [UPDATE]

For the second year in a row, Ford has taken top honors in International Engine of the Year voting. As was the case last year, it is Ford's 1.0-liter EcoBoost engine that earns the automaker the accolade, achieving the highest-ever accumulated score in the 15 years that the award has been handed out.
A panel of 87 automotive journalists from 35 countries are responsible for choosing the world's best engines, and this is only the third time an automaker has managed back-to-back victories. Voters were impressed by the "Baby EcoBoost" engine's power output - 123 horsepower between 1,400 and 4,500 rpm, 148 pound-feet of torque from 1,400 to 4,000 rpm - and its compact size; Ford has demonstrated that the package is small enough to fit in the overhead bin of a passenger airplane.
Currently, the 1.0-liter EcoBoost is offered in the European Fiesta, B-MAX, Focus, C-MAX and Grand C-MAX, and Ford plans to put the engine in the Transit Connect, Transit Courier, Tourneo Connect, Tourneo Courier, Mondeo and EcoSport in short order. In North America, the Fiesta will be the first vehicle to offer the 1.0L EcoBoost later this year.