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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford promises 12 new global performance vehicles through 2020

Ford just keeps rolling out the big announcements today. We've already told you about the next-gen Focus RS coming to the US and the upcoming Sync 3 infotainment system. And this latest one should perk up the ears of racing fans or anyone who enjoys an enthusiastic drive (basically, all Autoblog readers). The Blue Oval says it has "more than 12" new performance vehicles on the way globally through 2020. Unfortunately, the only one that the automaker confirms at the moment is the Focus RS, but recent rumors might suggest a few others. Ford reportedly has the Shelby Mustang GT350R, next-gen F-150 Raptor and a Ford GT successor all on the way, all of which could possibly debut at the Detroit Auto Show in January. The future GT might even take the company back to racing at Le Mans. Speaking of motorsports, Ford is also blending its performance vehicle and racing efforts worldwide into a unified entity by combining SVT, Team RS and Ford Racing into a new organization called Ford Performance. It's responsible not just for excelling on the track but also for developing aero improvements, electronics, powertrain and lightweight tech for the Blue Oval's vehicles. "Our new global Ford Performance team ties together racing, performance vehicles and parts. It will allow us to more quickly introduce products and accessories that meet the needs of customers around the world on-road and on the track," said Raj Nair, Ford group vice president, Global Product Development, in the company's press release. The automaker thinks this market might be booming, especially among younger buyers. For example, recent data shows Millennials buy ST models at twice the rate of the rest of Ford's cars. Scroll down to read the Blue Oval's full announcement of the new division and the plan to get excited about things to come. FORD DRIVING PERFORMANCE INNOVATION TO NEW LEVELS; MORE THAN 12 VEHICLES COMING FROM NEW GLOBAL TEAM Ford bringing more global performance vehicles to customers worldwide; more than 12 new performance vehicles through 2020 – including Focus RS – to be available globally Ford uniting regional performance engineering and racing teams as one global team under Ford Performance, delivering more new vehicles and parts, more quickly Ford will deliver more than 12 new performance vehicles for global enthusiasts through 2020, as the company announced today its new global Ford Performance team.

Ford adds third shift at F-150 plant to keep up with demand

The signs have been very positive for Ford's F-Series line of pickup trucks as of late, and after 24 consecutive months of increasing sales of the best-selling F-150, the automaker has added a third production crew at its Kansas City Assembly Plant that includes 900 new hourly workers to meet demand for the truck. This the first step in Ford's plan to add 2,000 hourly jobs at the plant to help meet demand for its trucks and to begin production of the new Transit van, the automaker says.
Despite some tough new competition, sales of the F-Series are the strongest they've been since 2006, according to Ford. The automaker sold 60,449 F-Series in July, the best sales figure for the mid-summer month since 2006, which also represents a 23 percent increase compared to July 2012. From January to July 2013, sales were up 22 percent compared to the same period last year.
Ford has committed to creating 12,000 hourly jobs by 2015, and with the 900 new employees added to the assembly plant in Missouri, the company says it has completed 75 percent of its goal. Ford has also invested $1.1 billion to retool and expand the Kansas City Assembly Plant to ready it for Transit production. Take a look at the press release below for more job and F-Series sales information.