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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford promises 12 new global performance vehicles through 2020

Ford just keeps rolling out the big announcements today. We've already told you about the next-gen Focus RS coming to the US and the upcoming Sync 3 infotainment system. And this latest one should perk up the ears of racing fans or anyone who enjoys an enthusiastic drive (basically, all Autoblog readers). The Blue Oval says it has "more than 12" new performance vehicles on the way globally through 2020. Unfortunately, the only one that the automaker confirms at the moment is the Focus RS, but recent rumors might suggest a few others. Ford reportedly has the Shelby Mustang GT350R, next-gen F-150 Raptor and a Ford GT successor all on the way, all of which could possibly debut at the Detroit Auto Show in January. The future GT might even take the company back to racing at Le Mans. Speaking of motorsports, Ford is also blending its performance vehicle and racing efforts worldwide into a unified entity by combining SVT, Team RS and Ford Racing into a new organization called Ford Performance. It's responsible not just for excelling on the track but also for developing aero improvements, electronics, powertrain and lightweight tech for the Blue Oval's vehicles. "Our new global Ford Performance team ties together racing, performance vehicles and parts. It will allow us to more quickly introduce products and accessories that meet the needs of customers around the world on-road and on the track," said Raj Nair, Ford group vice president, Global Product Development, in the company's press release. The automaker thinks this market might be booming, especially among younger buyers. For example, recent data shows Millennials buy ST models at twice the rate of the rest of Ford's cars. Scroll down to read the Blue Oval's full announcement of the new division and the plan to get excited about things to come. FORD DRIVING PERFORMANCE INNOVATION TO NEW LEVELS; MORE THAN 12 VEHICLES COMING FROM NEW GLOBAL TEAM Ford bringing more global performance vehicles to customers worldwide; more than 12 new performance vehicles through 2020 – including Focus RS – to be available globally Ford uniting regional performance engineering and racing teams as one global team under Ford Performance, delivering more new vehicles and parts, more quickly Ford will deliver more than 12 new performance vehicles for global enthusiasts through 2020, as the company announced today its new global Ford Performance team.

Ford finally issues recall for 230K minivans over rust problems

The rust issue in the rear wheel wells of 2004-2007 Ford Freestar and Mercury Monterey minivans has finally led to a recall. The National Highway Traffic Safety Administration began an investigation into the matter in 2011, said investigation being upgraded to an engineering analysis a year later while NHTSA tried to figure out how many model years should be included in the assessment.
Ford has decided to recall all of the 230,000 minivans potentially affected, namely those sold in salt-belt states and countries like Canada. The excess rust in the rear wheel wells was also able to prevent the third-row seats from locking to the floor of the minivan. To repair the problem, owners can take their minivans to dealers, and the dealers will place new panels in the wheel wells, replace the third-row seat mounting brackets and relocate the latches to an area away from any corrosion.
Ford says it will begin notifying owners during the last week of March.