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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2014 Ford Fiesta Titanium

You might not be interested in owning a subcompact (B-segment) hatchback for $20,000. Let's be clear from the get go here: there are any number of reasonable arguments for staying away from the highest-content versions of these small cars. Ford's player in the B-segment arena is the newly updated 2014 Fiesta, and the Titanium trim represents the most luxurious instantiation of the model. We recently were loaned a Fiesta Titanium for a week, whose final sticker price hit $20,390, with navigation being the only standalone option added to the bottom line. By way of comparison, the most basic version of the all new, one-segment-up Mazda3 hatchback costs $19,740 with delivery and destination accounted for, and no options added on.
Hold on to that thought for a moment, we'll get back to it.

UK's Loughborough University improving Ford's 1.0-litre EcoBoost engine

How much does it cost for college students to study zero emissions vehicles? At Loughborough University in the UK, a new Advanced Propulsion Centre (APC) is being built at a cost of a billion pounds ($1.7 billion US). The school has just announce that it will fund a number of grad student positions and is creating a new Chair in Advanced Propulsion Systems, which sounds like a fun job to us. We're weird like that. There will be a total of four professor-type positions in the new Center, including the chair, all focused on teaching students about low-carbon vehicle technologies, specifically electric and hybrid ones. The school is investing 1.5 million pounds ($2.5 million) for the new positions. There is a bigger picture as well, a 26-million pound ($44 million) Advanced Combustion Turbocharged Integrated Variable-valvetrain Engine (ACTIVE) project, which uses funds not only from the school but also from Ford and others. The point of ACTIVE is to study Ford's 1.0-liter EcoBoost engine and "improve further its efficiency and ensure it exceeds 2020 emission regulations." This is already a popular engine for the automaker, and it will need to stay at the bleeding edge of efficiency to remain as important in 2020 as it is today. Loughborough University has been working with automakers on advanced energy technologies for years, for example with Rolls-Royce and fuel cells in 2007 and the Lotus Hotfire engine in 2008. University invests GBP1.5M in advanced propulsion research to advance zero emissions vehicles challenge Loughborough University is investing GBP1.5M over five years in strategic research appointments, inspired by the global challenge to develop the new advanced propulsion technologies required for the move to zero emission vehicles. These appointments reinforce the University's world-class research in low-carbon vehicle technologies, adding new dimensions concerned with electric and hybrid drives. Four appointments will be made, including a Chair in Advanced Propulsion Systems, supported by a number of PhD studentships. The GBP1.5M investment is part of the University's commitment to the recently announced Advanced Propulsion Centre (APC) to support the development of new supply chains for low carbon vehicles. APC is an initiative established by the Automotive Council that will see GBP1 billion of investment from government and industry over the next 10 years.