1964 Ford Thunderbird on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford offering factory-spec EcoBoost reflashes that don't void warranty*

Buy a supercharger or cold-air kit from Ford Racing and a Performance Calibration handset comes with it to reset the ECU for the upgrade. Now Ford Racing is offering the ProCal handset a la carte for $595, allowing you to reflash the ECU on your EcoBoost-equipped ride to extract more of its inherent capabilities without any additional upgrades. It gives you control of variables such as throttle response, idle speed and turbo wastegate control, among others. As for that warranty asterisk, the press release says enthusiasts can up the power "while maintaining the Ford-backed limited warranty." However Ford Motor Co. and Ford Racing are separate entities, and, best we can tell, when you reflash the ECU, your Ford warranty gets supplanted by the Ford Racing warranty. Say you bought a 2014 Ford, that means your five-year, 60,000-mile warranty becomes Ford Racing's three-year, 36,000-mile warranty, if we're reading the fine print correctly. If you have an older car and have driven more than 36,000 miles, then your warranty options are kaput, at least as far as a Ford in-house option. If have warranty concerns, you might also want to consider having a dealer perform the reflash, or at least ask about it. Once you've got past the small print, what about the numbers? At the moment Ford Racing offers tunes for the 2.0-liter EcoBoost in the Focus ST and the 1.6-liter EcoBoost in the Fiesta ST, and we're told there's a 90-pound-foot boost in torque at the crank after you've pressed the right buttons. Anecdotal evidence from a commenter at Road & Track says he went from 252 horsepower at the flywheel to 254 hp at the wheels, and 272 lb-ft at the flywheel to 354 lb-ft at the wheels, but we can't be sure that his adjustments were within Ford Racing specs. Your mileage, naturally, may vary. What about custom numbers for the 2.3-liter EcoBoost in the 2015 Ford Mustang? They aren't ready yet, but we're told we'll get something by the end of next year. Featured Gallery 2015 Ford Focus ST News Source: Ford, Ford Racing via Car and Driver Aftermarket Ford Technology ecoboost ford focus st ford fiesta st ford racing

Ford, Petty's Garage to build limited-edition Mustang GT from SEMA Show

The customized vehicles on display at the annual SEMA Show are often just there to exhibit a company's wares. They are more an illustration of what's possible by picking the right bits out of a catalog, rather than a model available in complete form. Ford and Petty's Garage are doing something a little different, though, by putting a very limited run of the tuner's supercharged Mustang GTs up for order through Blue Oval dealers. The Petty's Garage Mustang GT made its debut with a host of other modded 'Stangs at the 2014 SEMA Show. It featured a blue-and-black two-tone paint job and a supercharged version of the pony car's V8 under the hood. Just 143 of them are now being offered to customers – 100 in Stage 1 trim and 43 in Stage 2 form. At a starting price of $62,210, Stage 1 buyers get the aggressive body kit from the show car, including a center-exit exhaust at the rear, trunk lip spoiler and a set of 20-inch wheels. Although the real meat of the setup is a supercharger, cold air intake and retuned engine calibration also help take the output up to 627 horsepower. Inside, customers get "The King" Richard Petty's signature on the dashboard. Shelling out $92,210 for the Stage 2 version adds bigger brakes from Wilwood, HRE three-piece wheels and the two-tone paint job from the SEMA show car. The boosted Mustangs can be ordered from Ford dealers, but at least one of the Stage 2 versions is already sold. Rocker and car enthusiast Brian Johnson of AC/DC bought the first one. FORD AND PETTY'S GARAGE TEAM UP TO BUILD LIMITED-EDITION MUSTANG GT Ford dealerships to offer 143 limited-edition Petty's Garage-tuned Mustang GTs; a Stage 1 version and an even more exclusive Stage 2 version will be available All Petty's Garage Mustang GTs feature Ford Racing/Roush supercharger boosting output to 627 horsepower*, as well as unique exterior and interior treatments including Richard Petty's signature on the dashboard AC/DC's Brian Johnson ordered the first Petty's Garage Stage 2 Mustang GT – the rock 'n' roll legend's first-ever domestic vehicle purchase DEARBORN, Mich., Feb. 19, 2015 – Ford Motor Company and Petty's Garage are teaming up to build a new 627-horsepower* Mustang GT – a limited-edition fastback inspired by the popular Petty's Garage Mustang GT on display at last year's SEMA show in Las Vegas. "We received a tremendous amount of positive feedback about our Petty's Garage Mustang GT displayed at the SEMA show," said Jeff Whaley, Petty's Garage COO.