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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ford's Simple Suit Makes You Feel Like A Drunk Driver

We've all heard about the dangers of drunk driving for practically our entire lives. Whether it's from PSAs on TV or lectures in school, no one can claim ignorance of drunk driving being extremely dangerous. However, that doesn't prevent some people from still doing it. Ford is trying to take the safety message directly to young drivers with a special suit that allows them to simulate driving under the influence. It is all part of Ford's Driving Skills for Life program that gives free driving education to young people. The program is meant to "train kids in skills they don't learn in driver's ed," said Kelli Felker, Ford Safety Communications Manager, to Autoblog. The drivers don a few items to impair their senses and make them off-balance to simulate having a few too many drinks and then go out on a closed course with an instructor to see the effects. Felker said that the suit is a new part of the program, and Ford just received the outfit in the US. It will be incorporated into the training here in the late spring or early summer. Scroll down to see the effect it has on drivers in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2017 Ford GT looks resplendent in Liquid Silver and will be built in Ontario

You didn't think we'd let an opportunity to capture another high-res image gallery of our favorite vehicle from the North American International Auto Show pass by, now that it's taking center stage in Chicago, did you? Especially since it's now painted in a brand-new hue? Of course not. And so we're happy to present to you the 2017 Ford GT in Liquid Silver, wearing titanium-tinted racing stripes. It may not be as classically American as the show-stopping blue that debuted with the concept in Detroit, but it's beautiful nonetheless. And, in even better news, we hear that the GT has been confirmed for production at Ford's factory in Markham, Ontario, according to our Canadian friends at CTV News. To recap what we know about the Ford GT – besides the fact that we're in mad, mad love with it, of course – it's beautiful, will be powered by a mid-mounted 3.5-liter twin-turbo V6 with "more than 600 horsepower," it's beautiful, it sends all that power to the rear wheels through a seven-speed dual-clutch gearbox, it's beautiful, blends a carbon fiber monocoque and body panels with aluminum subframes, and it's beautiful. We think it's likely headed for endurance-racing competition, as was the original GT40 that is its spiritual grandfather, and we're sure it will look good doing it. Heck, maybe it'll even win at Le Mans. In any case, check it out in high-res glory below, in multiple color schemes, in both images and video. Related Video: Related Gallery Ford GT Concept: Detroit 2015 View 45 Photos Related Gallery Ford GT View 11 Photos Related Gallery 2017 Ford GT: Chicago 2015 View 30 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Plants/Manufacturing Chicago Auto Show Ford Coupe Performance Supercars Videos autoblog black