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GM already raising prices on 2014 Silverado and Sierra pickups

General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.
Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."
The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.

2015 Shelby GT bows in Scottsdale with 627 supercharged ponies

Between the base V6, the EcoBoost turbo four, the eight-cylinder GT, the monstrous GT350 and the new GT350R (to say nothing of transmission and convertible options), muscle-car enthusiasts have a staggering array of Mustangs to choose from. And now there's one more as Shelby American has introduced the new 2015 Shelby GT. Building off the success of the 2007 Shelby GT and the 2013 follow-up, the new 2015 model was just introduced at the Ford booth at Barrett-Jackson in Scottsdale, AZ. It's based on the latest Mustang GT (whether factory fresh or commissioned from an owner's existing pony car) but upgrades with an enviable list of enhancements from Ford Racing Performance Parts, Shelby's own upgrades and top-shelf third-party components. For starters, the engine is supercharged up to 627 horsepower (with over 700 available through further upgrades). It's got 3.73 gears, a Borla exhaust, WELD Racing wheels, Michelin tires and Wilwood six-piston front brakes. Visual enhancements include a carbon-fiber body-kit (including a two-piece rear diffuser) and billet aluminum front grilles. Designed from the get-go to be sold around the world, the 2015 Shelby GT is certified for use in all 50 states and comes with a Shelby American CSM number registered in the company's registry, but all those enhancements don't come cheap: Shelby's charging $39,995 for the new GT, and that's just for the modifications. Add that to the $32k sticker on a Mustang GT donor and you're looking at over $70k – which is not only more than Ford itself is expected to charge for its own GT350, but more than Dodge gets for a Challenger Hellcat. Related Video: SHELBY AMERICAN LAUNCHES 2015 SHELBY GT MUSCLE CAR FOR ENTHUSIASTS WORLDWIDE LAS VEGAS – Jan. 16, 2015 – Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), launched the first global Shelby GT muscle car, which is based on the all-new 2015 Ford Mustang GT. One of the most popular cars in Shelby history the 627 HP 2015 Shelby GT was unveiled today at the Barrett-Jackson Scottsdale Auction in Ford Motor Company's booth. Shelby is now taking orders with delivery of cars planned for the beginning of the second quarter of 2015.

How Ford's light lab keeps the sun shining on the new Mustang just right [w/video]

Anyone who's bought one of those old school metal shift knobs knows they're really cool until they sit in a parking lot in the sun for a few hours. Then they're not cool at all. Likewise, features such as the aluminum dash on the 2015 Ford Mustang can be all kinds of neat right up until the sun hits it just the right way and sends shards of blinding light through the cabin. The Ford Visual Performance and Evaluation Lab is where engineers figure out how to make sure that doesn't happen.
Cars like said Mustang are parked inside the 30-foot reflecting dome under 6,000 watts of lights that can mimic the sun at any time of day and in any weather condition. Engineers can then spend cold, overcast days inside, testing for interior legibility, glare and reflections on every interior and exterior surface as if it were bright and sunny. They can also learn how a car's sheetmetal and colors will look out of doors, all year round.
Ford showed off the lighting lab without the music and interviews three years ago when the Explorer was being prepared. You can watch it at work again in the video below, and read about it in the press release below that.