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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford's new Focus RS hatches hot and heads for America

The hot hatch market is heating up, and heating up fast. What you see here is Ford's new challenger for pocket-rocket supremacy, the third iteration of the breed and the 30th model to wear the Rallye Sport designation. But perhaps best of all, it will be the first time Ford will offer a new Focus RS in America. Following yesterday's leak, the latest Ford Focus RS is now ready to step out into the light and light up its tires. Answering the call is the same 2.3-liter EcoBoost turbo four as you'd find in the new Mustang, but upgraded with a new low-inertia twin-scroll turbocharger, larger compressor and intercooler, freer-flowing intake, large-bore dual-pipe exhaust with electronically controlled valve and upgraded internal components. The result is a 6,500-rpm redline (closer to that of Ford's atmospheric performance engines) and an output quoted as "well in excess of 315 horsepower" – which is already 5 more than the EcoBoost Mustang and a good 63 more than the existing Focus ST. Power is transmitted to the tarmac through a new performance-focused all-wheel drive system with torque vectoring that can send as much as 70 percent of available twist to the rear wheels (and as much as 100 percent between them). The system works in tandem with the brake-based torque vectoring system and stability control, and will even divert torque to the outside rear wheel under cornering to keep it flat and under control while reducing understeer. Those still suspicious of dual-clutch gearboxes will also be pleased to read that Ford has stuck with a conventional six-speed manual. We'll reserve judgement on the inclusion of the electric power steering until we get a chance to drive it, though. Of course the small team of global Ford Performance engineers who developed the new Focus RS – and the Gymkhana legend Ken Block who consulted on the project – didn't just tinker with the powertrain and leave it at that. The suspension features stiffer spring rates, bushings and anti-roll bars than the Focus ST, augmented by two-mode switchable dampers. 19-inch alloys wear Michelin Pilot Super Sport rubber, with optional Pilot Sport Cup 2 semi-slicks for track-day enthusiasts. Ford has yet to detail the brakes on its new hot hatch, but you can bet they've been upgraded as well.

Autoblog Podcast #326

Easter Jeep Safari concepts, Shelby 1000, 2014 Cadillac CTS and Mercedes CLA45 AMG leaks
Episode #326 of the Autoblog Podcast is here, and this week, Dan Roth and Zach Bowman talk about this year's Easter Jeep Safari concepts, the 1,200-horsepower Shelby 1000 and leaked images of the 2014 Cadillac CTS and Mercedes-Benz CLA45 AMG. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #326: