1958 Red Ford Thunderbird on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lincoln MKC recalled because start button located too close to touchscreen [UPDATE]

UPDATE: Ford spokesperson Kelli Felker responded to our questions and let us know that the fix for the push-button start on the 2015 MKC has the switch moved to the top of the of the column of gear shift buttons instead of the bottom. Owners should be notified about both campaigns "toward the end of February." After massive campaigns from General Motors and to fix Takata airbag inflators, 2014 will undoubtedly go down as The Year Of The Recall. And with little time to spare, Ford is getting in just under the wire to adding two more to its yearly total. The larger of the campaigns is actually one of the most bizarre campaigns we've heard of all year. Lincoln is recalling 13,574 units of its 2015 MKC compact crossover in North America to move the location of the push-button ignition switch on the dashboard. According to the automaker's announcement: "Due to the switch's close proximity to other controls, occupants are inadvertently shutting off the engine while driving." The button is located near the bottom of the touchscreen, which can apparently make it possible to hit by mistake. Back when Autoblog first drove the new MKC in June, we came away very impressed, but noted: "... we're still not completely sold on the aforementioned pushbutton transmission selector ... it still seems somewhat gimmicky and it can't be operated by feel alone, as you might when shifting a traditional console-mounted lever from Park to Drive." According to Lincoln, there have been no reported accidents or injuries stemming from this button misapplication. Of the affected vehicles, there are 11,144 in the US, 2,033 in Canada and 397 in Mexico. To fix the problem, dealers are moving the button to a different location and reprogramming the powertrain control module. According to Automotive News, models built since September already have a different layout. The change was reportedly done to match the rest of the Lincoln lineup. The second recall covers 12,205 units of the 2014 Ford Escape (2015 model year pictured below) and 2015 Lincoln MKC in North America because of a problem with nickel plating on the fuel pump. The issue can cause the pump to seize, which can cause the crossovers not to start or stall while driving. The automaker is not aware of any accidents or injuries related to this fault. Dealers are replacing the fuel deliver module to fix the situation. Of the affected vehicles, there are 9,038 in the US, 3,074 in Canada and 93 in Mexico.

Second part of Forza Horizon 3 car list revealed early

We previously brought you the first portion of Forza Horizon 3's list of 350 cars last week, and today we're bringing you part two. Apparently Fairfax Media in Australia had the list and images early and published them on The Sydney Morning Herald's website . We say early because the publication's story reveals that Playground Games, the developer of the game, plans to make the official announcement on the Forza website this Wednesday. This set of virtual machinery brings us closer to the full list, which will continue to be revealed over the coming weeks. While this part is smaller than the first one, it still features a number of notable automobiles, including the Bugatti EB110 Super Sport, GMC Syclone and Ferrari Dino 246 GT. This list also adds more vintage Aussie machines, including the very cool 1974 Holden "Sandman" HQ panel truck. Fans of the Mad Max movies may remember Max's Sandman truck from the original film. Check out the list of new cars from The Sydney Morning Herald below and take at look their article for new images and insight on what the developers' goals were for the game. 2007 Alfa Romeo 8C Competizione 1970 AMC Rebel "The Machine" 1998 Aston Martin V8 Vantage V600 2011 Audi RS 5 Coupe 2011 BMW X5 M 1981 BMW M1 1992 Bugatti EB110 Super Sport 1970 Chevrolet Corvette ZR-1 1966 Chevrolet Nova Super Sport 2008 Dodge Viper SRT10 ACR 1969 Ferrari Dino 246 GT 1968 Ferrari 365 GTB/4 2011 Ferrari FF 1978 Ford Mustang II King Cobra 1956 Ford F-100 1991 GMC Syclone 2016 Holden Special Vehicles GTS Maloo 1951 Holden 50-2106 FX Ute 1974 Holden Sandman HQ panel van 2012 Infiniti IPL G Coupe 2015 Jaguar XFR-S 1997 Lamborghini Diablo SV 2014 Lamborghini Urus 2014 Land Rover Range Rover Supercharged 2005 Lotus Elise 111S 2013 Mazda MX-5 1990 Mercedes-Benz 190E 2.5-16 Evolution II 2013 Mercedes-Benz E 63 AMG 1999 Mitsubishi Lancer Evolution VI GSR 2008 Mitsubishi Lancer Evolution X GSR 2000 Nissan Silvia Spec-R 1977 Pontiac Firebird Trans Am 2010 Renault Megane RS 250 2008 Subaru Impreza WRX STi Related Video: News Source: The Sydney Morning HeraldImage Credit: Playground Games/Microsoft Auto News Bugatti Ford GMC Holden Technology video games forza motorsport forza horizon 3