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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2014 Ford Fiesta Titanium

You might not be interested in owning a subcompact (B-segment) hatchback for $20,000. Let's be clear from the get go here: there are any number of reasonable arguments for staying away from the highest-content versions of these small cars. Ford's player in the B-segment arena is the newly updated 2014 Fiesta, and the Titanium trim represents the most luxurious instantiation of the model. We recently were loaned a Fiesta Titanium for a week, whose final sticker price hit $20,390, with navigation being the only standalone option added to the bottom line. By way of comparison, the most basic version of the all new, one-segment-up Mazda3 hatchback costs $19,740 with delivery and destination accounted for, and no options added on.
Hold on to that thought for a moment, we'll get back to it.

Mustang Cobra Jet prototype garners $200k for charity at Barrett-Jackson

A few weeks ago we brought you news of a one-off Mustang Cobra Jet that Ford was donating to charity. The car was set to be auctioned off by Barrett-Jackson in Las Vegas to benefit the National Multiple Sclerosis Society. Now that auction has taken place, bringing in an impressive $200,000 for MS research.
That's a lot of zeros for a Mustang, much less one you can't even drive on the street. But the unique pony car, bearing serial number 2014 BJMS CJXX1, packs a 5.0-liter supercharged V8, competition gearbox, wheelie bar, roll cage... all you could want, in short, in a turn-key drag racer. And all that for a good cause.