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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford predicts it will finish 2013 as top-selling US brand

Ford is ready to call the ball on its 2013 sales totals, predicting a first-place finish for units sold in the US for a single brand. The company anticipates selling more than 2.4 million vehicles when all vehicle sales over the last 12 months have been tallied, repeating the victory it trumpeted over Toyota last year.
According to Ford's accounting, it sold 329,677 more vehicles than did Toyota in 2012. This year, the Blue Oval expects that margin to grow; through the end of November, Ford says it has outsold Toyota by 396,041 units.
Retail sales of Ford products are projected to exceed 1.7 million units for 2013 (the best retail result in 6 years for the company), with passenger cars accounting for 600k of that total. The redesigned Fusion is expected to crest the 290k mark, and the Fiesta is said to be ready to hit a model-record of 70k-plus. Meanwhile, utility vehicles and trucks are still paying a lot of bills in Dearborn, with the new Escape racking up an expected 300k sales and F-Series trucks chugging along at 688,810 units sold thru November.

Blue Oval's new Cargo cab-over rig is largest "One Ford" initiative yet

The imposing commercial truck above has a feature that might be surprising to most Autoblog readers - a Blue Oval emblem on the front. Here in North America, Ford simply doesn't play in the eighteen-wheeler sandbox, but that doesn't mean that the Dearborn-based automaker is absent in the heavy hauling space in other parts of the globe. In fact, Ford presently fields two completely different big rig ranges under the Cargo moniker - one a product of an Eastern Europe/Turkey joint venture, and another from Brazil. But that's about to start changing with the advent of this new cab-over model seen here.
Unveiled in São Paulo, Brazil, this new generation of Cargo is perhaps the largest physical embodiment of CEO Alan Mulally's "One Ford" global streamlining strategy. Instead of multiple models, company engineers have developed a new single truck that it says will better meet the needs of truckers in all markets. Designed to compete in what's known as the "extra heavy-duty segment" elsewhere in the world, this Cargo was developed jointly by Ford engineering teams in Brazil, Turkey and Europe.
Specifics remain hard to come by (read: unreleased), but Ford is promising an all-new engine enabling hauling capability of up to 56 tons while still returning excellent fuel economy. Ford's global Cargo lineup will henceforth consist of a dozen models, but Ford tells Autoblog has no plans to bring this hot and heavy-duty action to North America.