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Ford using robot drivers to test durability [w/video]

In testing the durability of its upcoming fullsize Transit vans, Ford has begun using autonomous robotic technology to pilot vehicles through the punishing courses of its Michigan Proving Grounds test facility. The autonomous tech allows Ford to run more durability tests in a single day than it could with human drivers, as well as create even more challenging tests that wouldn't be safe to run with a human behind the wheel.
The technology being used was developed by Utah-based Autonomous Solutions, and isn't quite like the totally autonomous vehicles being developed by companies like Google and Audi for use out in the real world. Rather, Ford's autonomous test vehicles follow a pre-programmed course and their position is tracked via GPS and cameras that are being monitored from a central control room. Though the route is predetermined, the robotic control module operates the steering, acceleration and braking to keep the vehicle on course as it drives over broken concrete, cobblestones, metal grates, rough gravel, mud pits and oversize speed bumps.
Scroll down to watch the robotic drivers in action, though be warned that you're headed for disappointment if you expect to see a Centurion behind the wheel (nerd alert!). The setup looks more like a Mythbusters experiment than a scene from Battlestar Galactica.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2015 Ford F-150 begins rolling off line at second factory

Ford needs more F-150s. Yeah, we just told you that a few days ago. The Blue Oval is reporting that its trucks are spending a mere 18 days on dealer lots, following a January that was the truck's best month in over a decade. Considering both of those facts, the timing is perfect for Ford to ramp up production of its all-aluminum truck by bringing its Kansas City, MO factory online. KC Assembly has been building F-150s for decades, and completed a $1.1-billion expansion to accommodate the all-aluminum 2015 truck (as well as for work on the Transit van). Similar to what was done at Ford's Dearborn, MI factory, the Blue Oval spent 13 weeks upgrading the plant's body shop, paint shop and a road-test course. Over 900 jobs were added as part of the update. Combined with the equally upgraded plant in metro Detroit, Ford can build 700,000 trucks per year. "The all-new F-150 has surpassed our expectations – setting new standards for fullsize truck capability, technology and efficiency," Joe Hinrichs, Ford's Americas president said in a statement. "With production starting at Kansas City Assembly, we are better poised to start meeting growing customer demand for our pickup." Scroll down for the official press blast from the Blue Oval. Related Video: KANSAS CITY ASSEMBLY PLANT COMES ON LINE AS SECOND U.S. FACTORY BUILDING ALL-NEW FORD F-150 2015 Ford F-150 starts production at Kansas City Assembly Plant; along with three shifts in operation at Dearborn Truck Plant, Ford is now producing even more units of the toughest, smartest, most capable F-150 ever All-new F-150 is turning more than four times faster than the overall full-size pickup truck segment; In addition to producing all F-150 models and cab configurations, Kansas City exclusively builds specialty F-150s with 8-foot cargo boxes and heavy payload packages to meet the needs of commercial fleet customers Kansas City Assembly Plant facilities transformed with the latest in manufacturing technology to build the first mass-produced truck in its class featuring a high-strength, military-grade, aluminum-alloy body and bed CLAYCOMO, Mo., March 13, 2015 – Ford today marks the official start of production of the all-new 2015 F-150 at Kansas City Assembly Plant, which joins Dearborn Truck Plant in building the toughest, smartest, most capable F-150 ever. This means Ford has expanded production of the first mass-produced light-duty pickup truck with a high-strength, military-grade, aluminum-alloy body.