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2013 Ford Mustang V6

Secretary Trim, Evolved
There was a time not so long ago when opting for a base Ford Mustang meant getting little more than some sheetmetal, an anemic four-cylinder engine and what may very well have been the world's most disappointing automatic transmission. During the Fox Body years, Ford seemed hell-bent on living up to Carroll Shelby's derogatory description of the coupe as little more than a runabout for demure office assistants, and the result was a base model with fewer sporting intentions than a Dilbert day calendar.
Some 20 years later, hopping behind the wheel of an entry-level pony is an entirely different experience. With all of the menacing aesthetics of the brawnier GT, a well-equipped interior and a drivetrain that toes the line between efficiency and power better than few before it, the 2013 Ford Mustang V6 is an attractive option for buyers in the big coupe market. But is it attractive enough to forgo the beastly GT?

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford making Fusion production moves to challenge Camry on volume

The Ford Fusion may already beat the Toyota Camry in terms of models offered, transaction price and sales increase so far this year, but if the Fusion wants to make a run at the title of best-selling car in the US, Bloomberg reminds us that volume is key. Opening a second production line at the Flat Rock, MI assembly plant will reportedly allow Ford to produce around 350,000 Fusions annually, which compares Toyota's ability to crank out 475,000 Camrys and Honda's capacity to build around 450,000 Accords.
For the Fusion, that's an extra 100,000 units compared to the car's current pace, and the article adds that the Fusion is "Ford's best shot" to regain the passenger car sales crown - a title it (or any other US automaker, for that matter) hasn't held since the mid-1990s. Despite hiccups with recalls and fuel economy numbers, the Ford Fusion is still red hot when it comes to sales. Fusion sales are up 13 percent so far this year (compared to a 0.6 percent decrease for Camry), and its average transaction price of $26,343 is about $2,300 more than its rival from Toyota.
The Fusion's popularity has helped Ford improve its sales in California; the Dearborn-based automaker has a market share of 18 percent in the state, which is just a fraction of a percentage behind Honda. And this popularity should continue as Ford ups Fusion production and expands the model lineup even further for 2014 with a new 1.5-liter EcoBoost engine soon to become an option.