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Auto blog
Ford previews new C-Max ahead of upcoming debut
Mon, 15 Sep 2014Looking at a Ford Focus? These days you can get it as a five-door hatch, a four-door sedan, or... that's all. European buyers don't even get our sedan, but they do get a wagon. And while the three-door hatch, two-door coupe and two-door cabrio have long since ended production, buyers around the world can also get the company's larger C-Max. And now, like the Focus upon which it's based, Ford is preparing to roll out a new version.
The tall wagon (or small minivan, depending on your perspective) is being treated to what Ford says is "an extreme makeover." Details to accompany the teaser image above remain few and far between, but following the spy shots we recently posted, it looks destined for some of the same visual updates as Ford rolled out on the 2015 Focus, with "even more refinement, practicality and technology."
Like the Mercedes B-Class, which is only available Stateside as an EV, American buyers can only get the C-Max in electrified form, either as the C-Max Hybrid or C-Max Energi. Overseas buyers, however, will be able to choose from a range of powertrain options and two wheelbase lengths - the longer of which boasts seven seats and the Grand C-Max name. (Remember when Chrysler did the same with its minivans?) Both are set to debut on September 17, so watch this space. After that, we'll expect to see it on display at the Paris Motor Show.
2015 Ford S-Max adds all-wheel drive, adaptive steering
Fri, 03 Oct 2014The Blue Oval's 'One Ford' mantra has seen rapid commonization of the automaker's products across markets, but North America still has to look from afar at most of the company's Max-branded people movers, including this new S-Max. That's a bit of a shame - we like the space efficiency and above-average driving dynamics of the C-Max models we do get, but seeing this updated seven-seat small minivan makes us want the One Ford initiative to extend even further.
The new model's changes include an updated powertrain range including a 1.5-liter EcoBoost four with 158 horsepower, and a larger, 237-horsepower, 2.0-liter model, along with a pair of revised lower-emissions 2.0-liter diesels. The big news, however, is the advent of available all-wheel drive, something that hasn't been offered since the S-Max first went on sale back in 2006.
On the technology front, the S-Max is the first European model to receive Ford Adaptive Steering, a variable-ratio technology we recently sampled in a prototype Fusion that is expected to go into production on the next-generation Edge. The S-Max also receives a new aluminum-intensive integral link rear suspension, packaged to continue to fit up to 32 different seating combinations. Safety equipment is always a prime concern in kinschleppers like the S-Max, and to that end, this new model receives pre-collision assist technology and LED headlamps.
Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]
Thu, Mar 27 2014If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.