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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

2016 Ford Police Interceptor Utility is ready to tackle Chicago's mean streets

As is the way of things, when a civilian vehicle gets a significant update, it's only a matter of time before its police counterpart gets similar upgrades. In the case of the Ford Police Interceptor Utility, it's debuting with the same visual updates as the Explorer on which it's based, at this week's 2015 Chicago Auto Show. Like the civilian-market Explorer, the PI Utility is available with a standard 3.7-liter V6 that pumps out 304 horsepower and 279 pound-feet of torque. The higher-caliber option is the tried and true 3.5-liter EcoBoost V6, complete with 365 hp and 350 lb-ft of torque. The standard Explorer's optional 2.3-liter EcoBoost four-cylinder, meanwhile, won't be offered to the boys in blue. Regardless of engine, the Utility enjoys standard all-wheel-drive, as well as a six-speed automatic transmission. The tranny's default setting is primarily for fuel sipping, although if it detects more aggressive inputs – based on brake line pressure, deceleration and lateral acceleration rates – it switches over to Pursuit Mode, offering officers snappier upshifts and more aggressive downshifts. The PI Utility's other cool, new system is called Surveillance Mode. To protect officers from sneak attacks, Surveillance Mode warns them when someone approaches the rear the car, raising all four windows and locking the doors. While Ford says the system has "intermittent fault filter technology" to prevent "erroneous changes in sensor signals," we're betting it won't be long before veteran officers uncover some way to prank rookies with the tech. Beyond these new systems, this is the same Utility that officers know and love, only with a significant facelift reminiscent of what's found on the civilian model, which debuted at the 2014 Los Angeles Auto Show. The new grille has a positive impact on cooling performance, Ford claims, while a new headlight setup accommodates the high-beam-based "wig-wag" lights. The new look has also allowed Ford to offer police departments additional customized lighting options, for that special touch. Inside, a new steering wheel and center console should make officers' lives easier, as will the new (and requested) liftgate release button, found in the overhead console. Check out the first images of the new Police Interceptor Utility (and, sporty drivers, memorize that headlight pattern) up above. Be sure to check back for additional live images once we check out Ford's latest cop car, at the 2015 Chicago Auto Show.