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Ford Escort returns... as a concept

Ford is kickin' it old school at the Shanghai Motor Show for 2013 with a new Escort Concept - "a name that stirs up thoughts of basic, affordable transportation rather than great driving dynamics or bold design" as we said in our initial preview of the small C-segment sedan. Or, as Ford puts it, "Customers in China described seeking a vehicle that is stylish - but not one that is arrogant or pretentious." Potato, potahto...
It's an interesting amalgam of design notes with Ford's recent and stylish hexagonal grille up front, flanked by some pretty busy LED light clusters and chrome-trimmed air intakes at the lower extremities of the fascia, but the Escort Concept is not altogether unattractive. Besides its external appearance, we really don't have much information to report - Ford has not yet hinted at what may be powering this little machine, but we'd expect something with four cylinders and less that 2.0 liters of displacement sending a modest number of horses to the front tires.
It probably goes without saying, but we don't expect to see this Escort make its way to the United States, since we already have the Focus and the Fiesta battling it out in the econobox segment. That said, it's very likely to spawn a production model that will roll out here in China and in other developing market where multiple C-segment entries are becoming increasingly common. Check out our high-res image gallery of live images above, and let us know what you think of the car's styling, then scroll down below for the official press release.

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Do you guys like trucks?

Do you guys like trucks? If the answer is yes, boy do we have the show for you! The 2018 North American International Auto Show is lousy with 'em. Yeah, we saw the new Ram 1500, Chevy Silverado and Ford Ranger, but that's just scratching the surface. There are big trucks, little trucks, clean trucks, dirty trucks, old trucks, new trucks, red trucks, blue trucks. It's like a Dr. Seuss book. Anyway, we made a little video for you truck nuts (see what I did there?). Check it out above, and if you're looking for more serious coverage of the Detroit Auto Show, we've got it, along with a ton of images and other videos from the show floor. Enjoy! Related Video: Humor Detroit Auto Show Chevrolet Ford GMC Honda Lincoln Nissan RAM Toyota Truck Videos Original Video 2018 detroit auto show