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2016 Ford Explorer configurator reveals $30,700* base price, Platinum starts at $52,600*

The a la carte menu for the 2016 Ford Explorer is ready for your... umm... exploring. The first page of the refreshed model's configurator reveals the lineup, including the new Platinum trim, and price increases for three of the carryover models. The base Explorer doesn't change by one red cent: it can still be had for $30,700. The XLT needs $33,400 (a $400 price bump), the Limited goes for $41,300 (a not insignificant $2,900 price increase), and the Sport requires $43,300 (a $200 increase). That new Platinum model goes where no Explorer MSRP has gone before, beginning at $52,600 (*all prices are subject to an $895 destination charge). However, since Ford has put almost everything in it, you can't jack the price up too much further unless you lose your mind in the accessories catalog. You can quickly head that way lower down the order, though. The Limited's price jump appears to be due to the voice-activated navigation system, which comes standard; it was formerly part of a $2,600 option package. The Limited goes up by just $995 when specced with the new 2.3-liter EcoBoost, which raises the power over the 2.0-liter EcoBoost it replaces to 270 horsepower and 300 pound-feet of torque, but doesn't incur any fuel economy penalty. All-wheel drive tacks on another $2,000, safety features like active park assist and lane departure warning come as part of $3,000 Equipment Group A, and you'll still have another three pages of options to get through. On the other hand, if you just want to get your family bundle into an Explorer without spending a bundle, the base model doesn't offer any packages and only has one option over $200. Let the research begin.

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.