1998 Ford Tarus on 2040-cars

Auto blog

Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

Ford reveals new Galaxy van for Europe [w/video]

Here in its home market, Ford may be focusing more on crossovers, but overseas, minivans are still playing a crucial roll for global automakers. So while the Aerostar, Windstar and Freestar may have given way to the Flex and Edge, over in Europe, the Blue Oval automaker has revealed the all-new fourth-generation Galaxy. Following up on the MPV initially launched in 1995, replaced in 2000 and again in 2006, the new Galaxy features updated styling and equipment to position itself as the luxury counterpart to the sportier S-Max that just relaunched last year. Behind the Aston-style grille that's been finding its way onto just about every new passenger car Ford makes is a range of updated engine options, including two EcoBoost gasoline engines (a 1.5-liter unit with 158 horsepower or a 2.0 with 237) and a 2.0-liter turbo diesel available in states of tune ranging from 118 hp all the way up to 207. The flexible seven-seat cabin features a flat load floor, seats that stow and even deploy at the push of a button and an available full-length retractable panoramic sunroof. The new integral link rear suspension promises a smooth ride, with an available self-leveling feature just one of the many convenience and safety systems integrated into Ford's new European family hauler – the full extent of which you can read in the press release below. On your way down, you may want to check out the stunt which Ford staged with illusionist Darcy Oake to launch the new Galaxy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.