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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2015 Ford Mustang already under recall, but just 53 units

Ford has issued a small - but significant - recall for one of its spotlight cars: the 2015 Mustang.
The recall affects just 53 cars, with 50 in the United States and three in Canada. Ford said the passenger side safety belt buckle tension sensor may not have been calibrated properly by the supplier. This could lead to "misclassification" of the passenger seat occupant, and could cause the airbag to deploy improperly.
A Ford spokesperson didn't immediately respond to a request for comment. In a statement, the automaker said it is not aware of any accidents or injuries, and dealers will replace the buckle assembly at no cost to customers. The cars affected were built at Flat Rock Assembly Plant in Michigan from Aug. 18 to Oct. 2.

Ford builds USAF Thunderbirds Edition Mustang for charity

Each year since 2008, Ford has created a one-off Mustang to celebrate military aviation, and the cars have been auctioned off at the Experimental Aircraft Association (EAA) Gathering of Eagles charity event to raise money to inspire the next generation of aviators. This year's charity car is the 2014 Ford Mustang GT US Air Force Thunderbirds Edition, which also helps celebrate 60 years of Thunderbirds air show excellence.
Of all the EAA charity cars, this Thunderbirds Edition is the most in depth. Painted to match the F-16 Tomcat fighter jets used by Thunderbirds, this Mustang also gets a widebody kit and 22-inch Forgiato wheels to go with the cockpit's Recaro bucket seats, rear-seat delete and modified navigation screen and gauge cluster. Even the Mustang's projector puddle lights have been changed to show an aircraft silhouette - rather than the Mustang's galloping horse logo - when the doors are open.
Themes for previous EAA charity cars include the Blue Angels, SR-71 Blackbird and the Red Tails as well as the F-22 Raptor-inspired AV8R and AV-X10 "Dearborn Doll" models. Scroll down for the press release for the 2014 Ford Mustang GT US Air Force Thunderbirds Edition, and be sure to check out our galleries for all six aviation-themed Mustangs.