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Ford GT to be revived, Le Mans battle upcoming

Ford dominated the 24 Hours of Le Mans from 1966 to 1969, scoring four consecutive wins. Wouldn't it be great if the Blue Oval could go back to France for the 50th anniversary of that performance and show it can still compete in international endurance racing? Actually, the latest rumors indicate that could be exactly the case, and the car taking that checkered flag could be another revival of the Ford GT.
As the rumblings go, Ford wants to use a new supercar to take another crack at Le Mans, after considering some other possible alternatives. Substantiating these musings are reports that a Blue Oval rep was reportedly on hand for a recent meeting about 2016 GTE-Class rules, according to Road and Track. That would put the new GT in the same racing class as the Corvette, Ferrari 458 Italia, Porsche 911 and others.
It's not all about racing, though. If you win on Sunday, you want something to be able to sell on Monday. The revived GT is reportedly still a mid-engine supercar, but the exact engine is unclear. It's possible that it could even be shown or announced at the Detroit auto show in January, according to Motor Trend.

2015 Ford Edge holds line on pricing, starts at $28,100*

The Ford Edge gets an updated platform, bolder styling and a standard 2.0-liter turbocharged EcoBoost engine pumping out 245 horsepower and 270 pound-feet of torque for the 2015 model year. You might expect that all those new features would result in a big price bump, but you'd be wrong. Ford is keeping costs identical to the 2014 model with a starting MSRP of $28,100 (*plus an $895 destination charge), according to Edmunds. Ford spokesperson William Mattiace confirmed the numbers to Autoblog.
That's a pretty good deal, but the real ticket here might be the model's Sport trim. Buyers get a 2.7-liter, twin-turbocharged V6 EcoBoost engine with over 300 horsepower and standard adaptive steering for $28,600 plus destination. That's just $500 more than the base model.
Pricing for the Titanium trim has not yet been announced, but it'll be a short wait to find out. Mattiace tells Autoblog that full pricing and the configuration for the model will launch on November 5. He has also confirmed that the 2015 Edge will begin hitting dealers in the first quarter of 2015.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.