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2015 Ford Mustang invades SEMA, led by King Cobra

Ford showcased more than a dozen customized 2015 Mustangs at its sprawling 20,000-square foot display this week at the Las Vegas Convention Center as the iconic pony car's 50th anniversary celebration continued at the SEMA Show.
While Mustangs are always a hot commodity at SEMA, the new generation brought increased attention from the aftermarket, as builders like Galpin Auto Sports, Richard Petty's Garage and Vaughn Gittin Jr. offered their takes on the new 'Stang.
The extensive display included a range of Mustangs from mild to wild, with everything from a 600-plus horsepower King Cobra pictured at the top, to paint-and-wheel packages. The new regal Cobra, which we spied early in our SEMA adventure this year, may not be the replacement for the Cobra Jet as we speculated, but it does seem to point the way forward for the next iteration of a supreme Ford dragster. Fat drag slicks out back make it's reason for being abundantly clear, and for tells us that modded car is good for a 10.97-second quarter-mile run.

Ford CEO Jim Hackett reviewing the future of technology, Lincoln, overseas markets

By Paul Lienert and Joseph White Ford Chief Executive Jim Hackett is reviewing the automaker's operations in India and other markets, as well as Ford's future product programs including plans to build a self-driving commercial vehicle in 2021. Hackett, who took over as CEO in May, has told investors he is working on a 100-day review of Ford's operations but has so far provided few details of the process, except to indicate that it is looking at the automakers' luxury vehicle strategy, the future of its small vehicles and investments in emerging markets. Ford Chief Financial Officer Bob Shanks told Reuters in an interview that the review covers a range of issues, including Ford's strategy for India. "We have a lot of work to do (as) we address issues of how to fix India," Shanks said. "Everything is on the table." General Motors in May said it would stop selling cars in India but continue to produce vehicles there for export. Shanks said no decisions have been made and noted that Ford has a larger business in India than GM did. "We are very cognizant that will be the third-largest market in the world," he said. "Some big decisions will be made," Shanks said, but he cautioned Ford may not disclose all those decisions at the end of the 100-day review. Hackett is addressing challenges that have contributed to a nearly 8 percent decline in Ford's share price this year. The review of the Lincoln luxury brand includes whether current plans will meet former CEO Mark Fields' ambitious targets for growth and revenue, people familiar with the process said. Ford has set a target of putting a self-driving shuttle into commercial ride-sharing fleets by 2021. Hackett is reviewing the investment and timing for that project, the sources said. Hackett also assessing whether to reduce and consolidate production of models such as the Fiesta subcompact and two midsized sedans that are built in multiple locations around the world, but are experiencing slowing demand. One proposal would shift production of the next-generation Mondeo midsized sedan from Europe to Mexico, where it would share an assembly line with its sibling, the Ford Fusion, avoiding the cost of retooling two plants. Shortly after he took charge, Hackett approved a proposal to shift production of the next-generation Focus for North America from Mexico to China, saving the company an estimated $500 million by consolidating two factories into one.

Ford Green Zone works magic with GPS to make your drive smarter, cleaner

For the most part, plug-in hybrids rely on the power stored in the battery until that charge is depleted. Unless the switch can be changed manually, it's only then that the cars fire up the internal combustion engine and begin using the fossil fuels on board. This is ideal, of course, when one's drive isn't long enough that the car needs to start sipping gasoline at all. On longer commutes, when it's certain that the route is longer than the car's all-electric range, this isn't necessarily the most efficient use of energy. Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds. Ford is working on a smart system, based on Nokia mapping technology, that uses GPS data to use both the electricity and conventional fuel more efficiently. Since battery power is less efficient at highway speeds, Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds, rather than just using up all the electrons right at the beginning of the drive. Using a website or the in-car navigation system, the driver can pinpoint the parts of the route, highlighted in green, where using battery power would be more effective, and set the car to automatically switch to electricity for those sections. Depending on the route, the car could automatically switch back and forth between the two power sources multiple times, particularly if the drive is a mix between city and highway driving. Of course, Green Zone will be go beyond that. The program is being developed to take traffic and road grade into account, details that allow the car to be make even smarter choices to improve efficiency. Ford even hopes to have Green Zone learn driver habits, and respond accordingly depending on who is driving the car. The system could control other features as well, such as anticipating corners and shifting the headlights to better illuminate the road ahead. Green Zone could also potentially use information from vehicle-to-vehicle networking to control functions in the car. The Green Zone system still has a few years before it will be ready to be put into production vehicles, but Ford is confident it will make its way onto the road eventually. As with other innovations that improve efficiency and make our vehicles smarter, we can expect to see similar technology from other manufacturers, until it becomes a regular part of driving in the future.