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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Recharge Wrap-up: 1st Hyundai Tucson Fuel Cell in Bay Area, Nikola Tesla rally

Enthusiasts in Croatia are celebrating Nikola Tesla with an EV rally. This June, drivers of a wide variety of electric cars will take part in the 2016 Nikola Tesla EV Rally Croatia. The rally takes place over 1,000 kilometers (621 miles) from June 1 to June 5, 2016. It is being billed as "the quietest and most beautiful rally ever." Nikola Tesla would have turned 160 on July 10 of 2016. Check out the invitation video above, and read more at the rally website or on Facebook. Mexico is fining Ford $1.05 million for selling vehicles without proper environmental certifications. Mexico's Federal Attorney for Environmental Protection (PROFEPA) says that the automaker sold some 4,690 vehicles without required compliance certificates related to emissions and noise level regulations. The offending vehicles include 2015 and 2016 models from both Ford and Lincoln. Read more from Automotive News. Hyundai has sold its first Tucson Fuel Cell in Northern California. The hydrogen powered crossover was sold by Capitol Hyundai of San Jose. "Capitol Hyundai is excited to be a qualified dealer for Hyundai's zero-emissions Tucson Fuel Cell hydrogen electric vehicle," says Capitol Hyundai owner Shaun Del Grande. "Our location in the Bay Area region is Hyundai's first in Northern California, making it more convenient for local residents to conveniently acquire their new Tucson Fuel Cell CUV, helping reduce greenhouse gas emissions where they work and live." Tucson Fuel Cell drivers have accumulated over 1 million emissions-free miles in California since the car went on sale in 2014, preventing over 400 tons of CO2 emissions. Read more in the press release below. CAPITOL HYUNDAI OF SAN JOSE CELEBRATES FIRST FUEL CELL CUSTOMER DELIVERY IN NORTHERN CALIFORNIA First Hyundai Fuel Cell Dealer in Northern California Proudly Delivers its First Fuel Cell amidst a Rapidly Growing Bay Area Hydrogen Infrastructure SAN JOSE, Calif., May 2, 2016 – Capitol Hyundai of San Jose, California, a proud member of the Del Grande Dealer Group, delivered the first zero-emissions Hyundai Tucson Fuel Cell hydrogen electric vehicle in the Northern California region today. Capitol Hyundai is the fifth qualified dealer for Hyundai's Tucson Fuel Cell, and the first Hyundai fuel cell dealer in Northern California. Hyundai was the first manufacturer in the U.S. to offer consumers the opportunity to lease a mass-produced fuel cell vehicle, the zero-emissions Tucson Fuel Cell CUV.

Autoblog Minute: Krafcik CEO of Google autonomous vehicle division

We look at how Google's hiring of automotive executing John Krafcik could affect the future of autonomous vehicles. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] We look at how Google's hiring of automotive executing John Krafcik could affect the future of autonomous vehicles. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Krafcik, a veteran of the auto industry, arrives at Google after serving as CEO of Hyundai and TrueCar. For more on what the Krafcik hire could mean to the industry, we go to Autoblog's Pete Bigelow: [00:00:30] [Pete Bigelow Interview] Google has [00:01:00] an outspoken champion for autonomous driving, in Krafcik who isn't shy about taking to social media to share his thoughts. Krafcik and Google seem poised to move self-driving cars into the next phase of development and it will be interesting to follow along as the tech giant [00:01:30] attempts to change the way we get around. For Autoblog, I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Ford Hyundai Autonomous Vehicles Autoblog Minute Videos Original Video john krafcik google autonomous vehicles