No Trade In on 2040-cars

Auto blog

Ford open to diesel, hybrid or electric Mustang? [w/poll]

The Ford Mustang may not be the first vehicle that comes to mind when you think of environmentally-friendly forms of transportation. The arrival of the turbocharged four-cylinder engine in the new Mustang could do a lot to combat that perception, but the EcoBoost engine may just be the tip of the iceberg in that regard.
Speaking with Ford powertrain boss Bob Fascetti at the reveal of the new Mustang in Australia, GoAuto reports that the Blue Oval automaker is considering offering its latest pony car with a diesel, hybrid or even electric powertrain in the future.
"We're not looking at diesel at the moment, but given where we need to go with fuel consumption we are looking at all our options," said Fascetti. Other options could include a nine- or ten-speed automatic transmission to replace the current six-speed unit in order to help improve fuel economy and emissions for the Mustang, although figures for the current lineup have yet to be revealed.

Ford looks to protect logo from Toronto mayor followers

One is a member of the Detroit Three and the maker of the Mustang, Fusion, Explorer and F-150. The other is an admitted loudmouthed, drunk-driving, crack-smoking mayor in Canada. Unfortunately for one, it shares its name with the other. Yes, Ford Motor Company is going to great lengths to keep its iconic Blue Oval logo from being appropriated by supporters of besieged Toronto mayor Rob Ford.
At a United Way event earlier this week, some of Mayor Ford's fans showed up with shirts that featured the automaker's logo with the words "Ford Nation," on them. Naturally, Mayor Ford signed them. FoMoCo was quick to issue an unhappy statement:
"Ford did not grant permission for use of its logo. We view it as an unauthorized use of our trademark and have asked it to be stopped," spokesperson Jay Cooney said. There was also a statement from Ford of Canada's Twitter account after a user alerted the company:

2016 Ford Explorer embarks at the LA Auto Show

Twenty-five years since its debut in 1990, Ford will celebrate a quarter century of Explorer models next year with the debut of a refreshed 2016 model at the 2014 Los Angeles Auto Show on November 19. The Blue Oval is keeping mum on hard details about the updated SUV for now, but the brand promises, "a new look, added capability and additional driver-assist technology," in its announcement.
Company marketing boss Jim Farley elaborated a little more on what to expect. "The new Explorer is still the SUV America fell in love with - a vehicle built for the perfect family adventure," he said in the release that you're welcome to read down below.
An updated Explorer is a pretty big deal for Ford's bottom line. Worldwide, SUVs and crossovers account for about 23 percent of Ford's sales, and the segment is projected to grow to around 29 percent by 2020. Ford further says that SUVs and CUVs are the world's quickest growing segment with demand up 88 percent since 2008.