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Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Techstars Mobility brings transportation startups to Detroit

A new tech incubator is looking to combine the Motor City's automotive history with its evolving tech startup landscape. "Techstars Mobility, Driven by Detroit" kicks off its first round with 10 startups next week. Techstars is an established accelerator network with incubators around the world, and Detroit is a new addition. The projects center around mobility in some form, be it improving vehicles, moving goods, or working cars into the sharing economy in new ways. In return for a percentage stake in each company, Techstars provides mentorship, access to experts, seed money, and a collaborative environment. One startup we're particularly excited about is Motoroso. This site is like Pinterest for the car-obsessed, with boards replaced by garages that can contain photos and links to other projects. The site lets you follow brands – Chevy, Porsche, Ducati, and others already have profiles – as well as other users. For the Autoblog editors, Motoroso provides a new way to share stories, photos, and video, as well as a way to discover new products and interesting DIY projects. Take a look at the Autoblog profile and wander around the site to check things out. Another one of the startups, Classics & Exotics, is helping owners of interesting cars and would-be drivers connect in an Airbnb-style distributed rental program. Think of it as an auction catalog you can drive. Renters can specify the price, mileage, minimum driver age, and availability. Similar to Airbnb, Classics & Exotics provides each vehicle owner with $1 million in liability and damage protection. The company also vets renters for added peace of mind. Sounds like fun, and a cheap way to avoid a costly Craigslist or eBay mistake. Along similar shared-economy lines comes SPLT, a ride-sharing platform that finds people going where you're going and lets you hop in a car and split the costs. It's aimed at commuters but also has great applications for those looking for occasional one-way rides somewhere. SPLT notes that the system is a good way to meet new people – hopefully, good new people. Depending on how well SPLT keeps sketchy rides and riders out of the system, this could be a solid alternative to services like Uber and Lyft. This Techstars Mobility class has backing from corporate sponsors, including Ford, Honda, Magna, Dana, Verizon Telematics (Verizon has an offer pending to buy AOL, our parent company), and McDonald's.

An in-depth look at the Ford GT with Xcar

Ford made big waves when it unveiled the new GT at the Detroit Auto Show this past January. But as far as details go, it's been rather quiet. Though Dearborn has revealed what engine will sit between those buttresses, it hasn't told us exactly how many horses or torques it will produce, or precisely how fast we should expect it to propel the new all-American supercar. Fortunately, the automaker let the crew at Xcar into the studio to give us a quick, four-minute rundown of all the information that is out there at the moment, along with all the most intriguing angles of the vehicle's design. The historically savvy among us will already know that the new 2016 Ford GT traces its roots back to the GT40 that conquered Le Mans half a century ago, and through the previous Ford GT that debuted a decade ago. Both of those featured V8 engines (supercharged in the latter case) while their modern successor goes with a twin-turbo V6. But as Xcar points out, six cylinders aren't without their precedence in the history of the GT-series Ford supercar: the GT70 rally car of 1970 originally packed a 2.6-liter V6. That engine was later replaced by a 1.6-liter inline-four, which puts another crack in the theory of the eight's hegemony over the history of the series – as does, we'll point out, the Bugatti-like quad-turbo V12 that featured in the GT90 concept of 1995 that sadly never made production. The point is that divergence from V8 tradition shouldn't dissuade anyone from getting excited over the arrival of the new GT, and we're looking forward to seeing what she can do – on and off the track. Related Video: