1998 Ford Ranger Xlt Extended Cab Pickup 4-door 4.0l on 2040-cars

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UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

Ford, Samsung shack up to bring regen braking to non-hybrid models [w/video]

Ford must be desperate to get itself ready for the beach this summer because it is really trying to get into shape. Shortly after unveiling the Lightweight Concept that cut the weight of a Fusion down to that of a Fiesta, it's now the rest of the line's turn for improvement. The company is wrapping up a 10-year research project aimed at developing next-gen automotive batteries to improve efficiency.
Ford claims that 70 percent of its lineup will have stop/start tech by 2017. The key to this massive proliferation is its new dual-battery system that combines a lithium-ion battery with a lead-acid one and regenerative braking. The setup works by harvesting braking energy and converting it to electricity. When the vehicle stops, the engine shuts off, but the Li-ion battery has enough juice to keep the accessories running. The engine starts up again as drivers take their foot off the brake. The layout would mean less wasted gas while idling. It's already available on Ford hybrids and is somewhat similar to the i-Eloop capacitor-based system from Mazda.
The bigger challenge is tuning the regenerative braking right. While hybrid drivers may be a little more adventurous, when it comes to getting a hang of regen braking, conventional buyers might not be so open-minded. The systems have a tendency to be a little grabby at first and then taper off at very low speeds. Ford needs to make sure it's just right to avoid turning off buyers.

2015 Ford Mustang prototype spotted on the street

Our trusty spy photographers have snapped the first photos of the 2015 Ford Mustang prototype out on public streets. With nearly every square inch of the machine covered in heavy camouflage, it's difficult to discern details, but we can see smallish horizontal headlamps at work in the coupe's nose. Ford has made it clear that modern lighting technology will allow the company to get away from large, expensive headlamp arrays in the near future, and the 2015 Mustang may very well be the first of the automaker's products to bow with the new tech. The philosophy was first displayed on the very attractive Evos Concept.
The extensive cladding doesn't extend all the way to the prototype's rockers in the instance, giving us a look at the heavily-sculpted sills. Overall, this test car looks considerably smaller than the current generation Mustang, and elements like a short front overhang and beefy dual-piston calipers give us plenty of hope for the future model. Of course, reports that the 2015 Mustang will bow with an independent rear suspension and EcoBoost power certainly don't hurt our feelings, either.