1994 Ford Ranger Xlt Standard Cab Pickup 2-door 2.3l on 2040-cars

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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford calling in 28k Edge crossovers over fuel line leak

A problem with the fuel line on certain examples of the Ford Edge has prompted the National Highway Traffic Safety Administration to issue a recall. The issue revolves around the metal housing on the fuel line pulse damper, which was apparently improperly manufactured in the first place and is prone to crack in certain circumstances, leading to a fuel leak. And as we all know, a fuel leak is not a good thing.
The problem affects model year 2012 and 2013 Edge crossovers equipped with the 2.0-liter engine and manufactured between September 2, 2010 and April 25, 2013 - a total of 27,933 units. Although the Lincoln MKX is closely related to the Edge, since it isn't offered with the same engine (to which the problem is related), the recall does not include the premium-badged version. See the recall notice below for further details.

Ford using robot drivers to test durability [w/video]

In testing the durability of its upcoming fullsize Transit vans, Ford has begun using autonomous robotic technology to pilot vehicles through the punishing courses of its Michigan Proving Grounds test facility. The autonomous tech allows Ford to run more durability tests in a single day than it could with human drivers, as well as create even more challenging tests that wouldn't be safe to run with a human behind the wheel.
The technology being used was developed by Utah-based Autonomous Solutions, and isn't quite like the totally autonomous vehicles being developed by companies like Google and Audi for use out in the real world. Rather, Ford's autonomous test vehicles follow a pre-programmed course and their position is tracked via GPS and cameras that are being monitored from a central control room. Though the route is predetermined, the robotic control module operates the steering, acceleration and braking to keep the vehicle on course as it drives over broken concrete, cobblestones, metal grates, rough gravel, mud pits and oversize speed bumps.
Scroll down to watch the robotic drivers in action, though be warned that you're headed for disappointment if you expect to see a Centurion behind the wheel (nerd alert!). The setup looks more like a Mythbusters experiment than a scene from Battlestar Galactica.