1986 Ford Ranger Xl Standard Cab Pickup 2-door 2.3l on 2040-cars

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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford investing $500M in engine plant for 2.7L EcoBoost production

Ohio is a hot area for Ford at the moment with the announcement just a few weeks ago that production of the next-generation F-650/F-750 medium-duty trucks would move from Mexico to the Ohio Assembly Plant in Avon Lake, Ohio. Now, Ford is investing $500 million to hire 300 workers at its Lima Engine Plant in Lima, Ohio, to add production of the twin-turbo 2.7-liter EcoBoost V6 for the 2015 F-150.
The latest investment will be used to add a new flexible engine assembly system and renovate 700,000 square feet of the plant for machining and assembly areas. The Lima factory already builds Ford's 3.5-liter and 3.7-liter Duratec V6 engines. The plant opened in 1957, and it's on track to build its 40 millionth engine later this year.
Ford claims that the 2.7-liter EcoBoost will offer V8 performance with better efficiency in the F-150. It comes standard with intelligent stop/start that doesn't activate when the truck is towing or in four-wheel drive, and it's made from a combination of compacted graphite iron and aluminum for low weight and high strength. The company says that V6 engines have already proven popular in the F-150 with 57 percent of trucks in 2014 being equipped with either the naturally aspirated 3.7-liter or turbocharged 3.5-liter EcoBoost engines.

US Air Force Thunderbirds Mustang fetches $400K at auction

For the last six years, Ford has created a special version of the Mustang with a military aviation theme, and then donated the car to the Experimental Aircraft Association (EAA) to be auctioned off at the annual AirVenture event, also known as The World's Greatest Aviation Celebration. The money raised goes to the EAA Young Eagles program to inspire the "aviation pioneers of tomorrow," and this year's 2014 Ford Mustang GT US Air Force Thunderbirds Edition was won with a final bid of $398,000.
Celebrating 60 years of the USAF's Thunderbirds, this Mustang GT is the only one of its kind with a paint job matching the Thunderbirds' F-16 Falcon jets and some Ford Racing performance added on for good measure. Including this car, Ford has helped raise around $2.3 million for the charity with the biggest auction price coming from the first year of the program, the F-22 Raptor-inspired Mustang AV8R from 2008, which sold for $500,000.