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2015 Ford Edge holds line on pricing, starts at $28,100*

The Ford Edge gets an updated platform, bolder styling and a standard 2.0-liter turbocharged EcoBoost engine pumping out 245 horsepower and 270 pound-feet of torque for the 2015 model year. You might expect that all those new features would result in a big price bump, but you'd be wrong. Ford is keeping costs identical to the 2014 model with a starting MSRP of $28,100 (*plus an $895 destination charge), according to Edmunds. Ford spokesperson William Mattiace confirmed the numbers to Autoblog.
That's a pretty good deal, but the real ticket here might be the model's Sport trim. Buyers get a 2.7-liter, twin-turbocharged V6 EcoBoost engine with over 300 horsepower and standard adaptive steering for $28,600 plus destination. That's just $500 more than the base model.
Pricing for the Titanium trim has not yet been announced, but it'll be a short wait to find out. Mattiace tells Autoblog that full pricing and the configuration for the model will launch on November 5. He has also confirmed that the 2015 Edge will begin hitting dealers in the first quarter of 2015.

Next SVT Mustang may axe Shelby name, go naturally aspirated

Following our first glimpse at the 2015 Ford Mustang out on the road, the fine folks at Road and Track have divulged some details on what the Blue Oval's next pony might have in store. We've already seen that the car will get some very sleek, Evos-inspired design cues, and an independent rear suspension is indeed in store. These new details, however, concern the muscle car's beating heart.
For starters, the base Ford coupe is expected to carry on with V6 power, likely from the same 3.7-liter unit found in today's car. From there, R&T says the next step up will be a four-cylinder EcoBoost engine, likely displacing 2.3 liters, putting out as much as 350 horsepower. Of course, a Mustang wouldn't be a Mustang without V8 thrust, and R&T states that the 5.0-liter Coyote V8 will continue on into the 2015 car, making something like 450 horsepower.
But it's at the high end of the Mustang range where things will, reportedly, get very, very interesting. Road & Track claims that the top-shelf 'Stang will likely lose the supercharger from its engine, producing a metric crap-ton of naturally aspirated grunt instead. Additionally, the SVT-fettled Mustang will likely be dropping its Shelby moniker, in favor of "a name you're familiar with," according to the magazine (you know, like, Cobra).

Ford, GM still doing new business with Takata amidst airbag crisis

Lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. You might expect automakers to be fleeing any connection with beleaguered supplier Takata in the wake of the company's exploding airbag inflator crisis. After all, with a Senate hearing, pending lawsuit, plummeting stock value and demand for a national recall, the tier-one supplier isn't at its strongest right now. However, years of cooperation mean that automakers are standing by Takata, and necessity may be playing a role, as well. About 39 percent of Takata's business comes from airbags, and seatbelts make up another significant chunk of the operation too, says Bloomberg. The long-term relationships and lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. "Takata has so much product breadth that I don't really see that they could just disappear," said AutoPacific analyst Dave Sullivan to Bloomberg. For example, Takata helped develop the unique front center airbag with General Motors in models like the Chevrolet Traverse and Buick Enclave. Outside of safety tech, it is also a partner with Ford on the adaptive steering system available on the upcoming 2015 Edge. These long-lasting partnerships make change difficult now that there's a problem. According to Reuters, automakers claim it would take a year or longer to set up with a different supplier for replacement airbag inflators. Switching to a completely different part for the repairs might not be a viable option either, because of the engineering time needed. BMW is taking action, though. According to Reuters, the Bavarian brand is working with the supplier to move inflator production from Monclova, Mexico, to a Takata factory in Freiburg, Germany. The Mexican plant may be the source of some of the faulty parts. News Source: Bloomberg, ReutersImage Credit: Jens Meyer / AP Photo BMW Ford GM Safety Takata airbag recall