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Ford says utility vehicles are key to global growth

While most of us believe that small, fuel efficient cars are the key to global expansion for US automakers, Jim Farley, Ford's vice president of Global Marketing, thinks otherwise. Last week, we attended an exclusive sneak preview of the Ford Edge Concept in advance of the Los Angeles Auto Show, and Farley told us that it's actually utility vehicles that will help the Blue Oval gain market share overseas. "There is no other segment in our industry that is growing like utilities," he said. "We expect over the next five years this full family of [utility] vehicles to really drive our growth as a company."
And Farley has the numbers to back it up, too. Ford projects overall automotive sales to grow 23 percent from 2012 to 2017, but the company's utility vehicles are expected to boom by an impressive 41 percent during that same period. Much of that growth will be in China, where Ford estimates its utility sales will explode. "The biggest opportunity for us globally for utilities is in China," Farley said. "China utility growth is expected to more than double from where it is today to 2017, which isn't that far away." Most astounding is that Ford projects its own utility sales in China will eventually increase by more than 2,000 percent when smaller crossovers, such as the EcoSport and Kuga (sold as the Escape in North America), and the Edge and Explorer, are factored in.
Ford's VP also expects utilities to lead the way in the struggling European market. "With all the difficulties of the European market, there is one segment that has actually expanded in volume over the last several years even though the market is way down, and that's utilities," Farley told us. Ford estimates that their utility sales will grow 65 percent in Europe from 2012-2017. "The utility segment is projected to grow we think about thirty percent between now and 2017 in Europe, and we think we are going to grow twice that rate as a brand," Farley continued.

Kawei K1 pickup blatantly copies Ford F-150

The Chinese auto industry used to be looked at as a joke full of products blatantly copied from foreign vehicles. However, companies like Qoros and others show that the country's automakers have taken big steps in terms of original design. It doesn't look like every automaker there is ready to put down the tracing paper yet, though. Case in point: The Kawei K1 pickup pictured above, which is an obvious rip-off of the Ford F-150. In fact, the company isn't even hiding it. Kawei deserves a little credit for its openness. In describing the new model, it says: "No matter the black net grille and the outline of the headlamp, even if the styles of fog lamp and engine cover, it looks the same as Ford Raptor." It also admits that spelling out the model name on the hood is inspired by Land Rover. It's available with either a 2.4-liter, gasoline-fueled four-cylinder producing 141 horsepower and 148 pound-feet of torque (elsewhere it also lists it as having 162 lb-ft) or a 3.2-liter six-cylinder diesel with 106 hp and 181 lb-ft. Regardless of engine, power is sent to the rear wheels through a five-speed manual gearbox. The trucks cost around 100,000 Yuan ($16,033). So at least the K1 is a reasonably priced knockoff. According to Car News China, the K1 is actually selling in small numbers. The company made 10,000 of them last year and even exported some to Africa and the Middle East. Kawei's factory is doubling in capacity this year to build even more. You can read more about the truck on the company's website in some very mangled English. Featured Gallery Kawei K1 Pickup View 11 Photos News Source: Kawei via Car News ChinaImage Credit: Kawei Beijing Motor Show Ford Truck Diesel Vehicles Beijing 2014

Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.