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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Uber releases fleet of self-driving vehicles to select few in Pittsburgh

Starting today, a select group of Uber users in Pittsburgh, PA will have the ability to request a self-driving vehicle. If a self-driving vehicle is in the area, Uber will send it, as well as a safety driver, to drive loyal customers to their destination. The announcement to give customers the opportunity to get a ride in one of Uber's self-driving vehicles comes roughly a year and a half after the company set up its Advanced Technologies Center in the city. On Tuesday, the company offered a few members of the press the opportunity to ride in one of the company's self-driving cars. The fleet, despite Uber's collaboration with Volvo, was comprised of 14 Ford Fusions equipped with a host of self-driving technology, reports TechCrunch. Uber is giving away free rides as a way to obtain real-world testing, which is crucial for self-driving technology. Recently, nuTonomoy beat Uber to the punch by launching the world's first autonomous taxis in Singapore. While the choice to release its self-driving cars in Pittsburgh mainly comes down to the fact that its ATC is located there, the city faces four seasons and its difficult streets that are comprised of bridges, railroad lines, and an irregular grid layout will prove to be a challenge for the autonomous cars. Since the self-driving vehicles are still being tested, the cars will come with two full-time Uber employees. One employee will loosely grasp the car's steering wheel, ready to take over if something goes awry, while the other will monitor the computer's software. As TechCrunch points out, Uber's autonomous vehicles drove in a similar manner to a regular driver. It obeyed traffic laws, mimicked a driver by coming to stops gently and at other times abruptly, as well as driving slightly into another lane to dodge a poorly-parked vehicle, reports TechCrunch. There's no word on whether regular Uber customers will get a ride in one of the company's Fusions or one of the Volvo's that its working on. Automakers and companies alike have been in a race to put autonomous vehicles on the road. Tesla recently updated its Autopilot system, Apple laid off dozens of employees to reboot its self-driving car project, and Google is working giving its autonomous vehicle the ability to detect emergency vehicles. While this is a large step for Uber, vehicles with autonomous capabilities still have a long way to go.

2016 Ford Focus RS shows up in Geneva, still bound for America [w/video]

Representing the super-hot hatchback movement at the 2015 Geneva Motor Show, we have the 2015 Ford Focus RS, the third-generation to wear the performance-focused designation. Bound for America for the first time, it's fair to say we're darn excited for the Focus RS and its 2.3-liter, turbocharged four-cylinder. With at least 315 horsepower under the hood and the long-awaited inclusion of an all-wheel-drive system, there's little arguing that the RS will be seriously quick off the line. It should be darn good through the bends, too. The all-wheel-drive system packs a Dynamic Torque Vectoring Control system that sends up to 70 percent of the power to the rear axle. On top of the AWD's torque vectoring ability, the Focus RS adds a brake-based torque vectoring system, which transfers power laterally, as needed. Michelin Pilot Sport Cup 2 tires should only help keep the RS glued to the tarmac. A three-pedal setup is the sole transmission option, which should delight purists. According to Ford, both the clutch and the trans itself have been bolstered to handle the 2.3-liter's power. Ford also comprehensively upgraded the looks of the Focus RS relative to the lesser Focus ST. Its enormous rear wing and the back bumper's rear diffuser complement the car's menacing face. The ST's center-exit exhaust has been ditched for a meaty set of pipes, while the car on display in Geneva shows off a different set of alloys than what we saw during the car's original debut. Check out our full gallery of live photos of this hot Ford, available up top. And be sure to check out our Short Cut of the new hot hatch by scrolling down. All-New Ford Focus RS; High-Performance Hatch with Innovative All-Wheel Drive Set for U.S. Debut - Third-generation Ford Focus RS will be available in major markets around the world and for the first time in the United States; Focus RS follows the reveal last month of the new Ford GT supercar – a new era of Ford performance that will deliver 12 new vehicles by 2020 - All-new Ford Performance All-Wheel Drive with Dynamic Torque Vectoring Control paired with a powerful 2.3-liter EcoBoost® four-cylinder engine will provide impressive performance - Aggressive, functional design inside and out makes Focus RS the most powerful production Focus ever, with highly capable performance on both road and track - Professional rally driver and star of Gymkhana films Ken Block teamed with Ford as a consultant on development of Focus RS Cologne, Germany, Feb.