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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Need for Speed movie casts Mustang in hero car role

Dreamworks Studios, Electronic Arts and Ford Motor Company announced today that the Ford Mustang will play the lead hero car role in the upcoming Need for Speed movie, slated to hit theaters next February. Of course, the Mustang didn't audition for the role like we imagine the film's star, Aaron Paul of Breaking Bad fame, might have. Rather, Ford and Dreamworks struck a partnership deal that meant the Mustang could skip the casting couch. The deal will also see the film's universe populated with other Ford products (gratuitously so, we're guessing), and the automaker will also help the studio promote the video-game-turned-movie next year.
The hero car in question is a special one-off Mustang created by Ford that is making its debut at the E3 video game trade show as we speak. Powered by a supercharged V8 and apparently based on the Shelby GT500, the car's been modified with a widebody kit, 22-inch wheels, larger air intakes and twin hood nostrils. Ford also provided the film's production with an F-450 truck that will be called "The Beast" in the film's story, and a second Mustang to be used during filming as a camera car.
The Mustang's movie career is really taking off, with news of its Need For Speed casting closely following last week's release of the trailer for Getaway, a movie coming out in August that stars Ethan Hawke, Selena Gomez and another Shelby GT500. In addition to Aaron Paul and a modified Mustang, the Need For Speed movie also stars Michael Keaton (cop, we're guessing) and Dominic Cooper (villain, we're guessing), and is directed by Scott Waugh, who directed the Navy SEAL film Act of Valor in 2012.

Ford adds 850 jobs to build 2015 F-150

Pickup trucks tend not to advance at quite the same pace as the rest of the industry. That's what makes the new Ford F-150 so remarkable, jettisoning its old steel construction in favor of aluminum. It's a game changer that Ford is betting big on, and in anticipation of surging demand, the Blue Oval automaker is adding 850 new jobs to put the thing together.
Those 850 new employees will be centered at Ford's Rouge complex in Michigan - with 300 at Dearborn Stamping, 50 more at Dearborn Diversified and 500 at the Dearborn Truck facility, the latter of which has already kicked off what Ford describes as "the largest manufacturing transformation in decades." Old manufacturing equipment is being replaced with the latest technologies, and even the Ford Rouge Factory Tour is undergoing a complete overhaul.
The new jobs come as part of the commitments Ford made to the UAW in 2011 to create 12,000 hourly jobs in the United States by 2015 - a number which Ford has already exceeded at 14,000. Over 4,000 of those are centered in southeastern Michigan.