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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2015 Ford Mustang GT road test ride-along

You've no doubt already pored over our first drive of the 2015 Ford Mustang, where author Jonathon Ramsey proclaimed that "this new car shames the old, redefines the model and gallops far ahead of anything else in the segment." And following Ramsey's first stint behind the wheel of Ford's new coupe, we sent him back out with another 'Stang to capture some of these same impressions over a backdrop of the car moving quickly along gorgeous California canyon roads.
But this also gave our author and editors time to read through the hundreds of comments left on that original Mustang review. You readers are indeed a vocal bunch, and one particular comment about how the automotive media is so willing to bash an outgoing car as soon as the new one arrives really caught our attention. In this video, Ramsey stands by his written text, saying the new Mustang is "massively better than the one it replaces," and in doing so, addresses your comments while providing more insight into just how good the Ford truly is.
We won't spoil the rest for you. Check out the feature video above, and as always, leave us your thoughts in the Comments section below.

Ford readying dozen+ Mustang models for SEMA

Ford is unsurprisingly bringing a herd of its new 2015 Mustang models to next month's SEMA show in Las Vegas. Over a dozen of them are arriving from top aftermarket outfits like Galpin Auto Sports, Steeda, Roush and others. The Blue Oval isn't just shining a spotlight on the V8 model, though. The new EcoBoost 2.3-liter version with 310 horsepower and 320 pound-feet of torque is also getting its time in the sun.
Among the shined-up ponies will be a showcar helping Galpin celebrate the Mustang's golden anniversary, with the car is covered in the precious metal. The black paint over the body has gold flecks in it, and the wheels, side sills, brake calipers and badges all match, as well. However, it takes more than something shiny to truly impress at SEMA, and Galpin's Mustang also packs a Whipple supercharger for the 5.0-liter V8, boosting the bottom line to 725 horsepower. Take that, Hellcat. There's even a window in the hood to look through, not unlike a Chevrolet Corvette ZR1. The coupe also wears new headlights with LED turn signals that activate in sequence, just like the taillights, and the interior features black-and-gold Recaro seats.
Also set for its SEMA debut is an MRT showcar that takes the EcoBoost Mustang for a gallop with its TKO treatment. The black and orange two-tone car has been designed to incorporate select road racing elements. Mechanical upgrades include 14-inch brake rotors with new ducts, a Vortech air-to-air intercooler and an Air Lift suspension. The Mustang also shows off the company's products for added style and performance including a hood with integrated heat extractors and a unique front splitter.