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2017 Ford Super Duty trucks recalled because the fuel tank could fall off

Bad news from Dearborn. Ford just announced a pair of recalls, including a particularly worrying flaw in the new F-Series Super Duty. According to Ford's official announcement, there are roughly 8,000 of its big trucks on the roads with a missing reinforcement bracket – if it's not there, the fuel tank could separate from the frame. Yes, Ford is basically saying the fuel tank could fall out. We don't need to explain why this would be a very bad thing. Fortunately, no owners have experienced said bad things – Ford claims it's unaware of any fires, injuries, or accidents resulting from the flaws. The Kentucky Truck Plant built the affected pickups between August 10 and September 17. The bulk of the vehicles are in the US – 7,103, to be precise. Another 964 are cruising around the frozen Canadian tundra, while two more are in "federalized territories." The other recall is smaller, but reaches across a broad swath of the Blue Oval's family vehicles. Ford says there are 1,352 Taurus sedans, Flex crossovers, Explorer SUVs – including the Police Interceptor Utility variant – and Lincoln MKTs equipped with the company's 3.5-liter EcoBoost V6 that could catch fire. In this case, the danger isn't a detached fuel tank, but an "improperly brazed turbocharger oil supply tube" that could leak and spill engine oil on the turbocharger. Again, Ford isn't aware of any fires, accidents, or injuries due to the flaw. Here's the breakdown of manufacturer dates and location: 2016 Ford Taurus vehicles built at Chicago Assembly Plant, Oct. 18, 2016 to Nov. 2, 2016 2016-17 Ford Flex vehicles built at Oakville Assembly Plant, Oct. 18, 2016 to Nov. 10, 2016 2017 Ford Explorer vehicles built at Chicago Assembly Plant, Oct. 15, 2016 to Nov. 12, 2016 2017 Ford Police Interceptor Utility vehicles built at Chicago Assembly Plant on Nov. 2, 2016 2016-17 Lincoln MKT vehicles built at Oakville Assembly Plant, Oct. 18, 2016 to Nov. 10, 2016 As with the Super Duty recall, most of the affected cars, crossovers, and SUVs are in the US market. There are 126 units in Canada and six in the same "federalized territories" mentioned above. In the case of both recalls, dealers will inspect the affected parts and replace or add them as necessary. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.