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Ford Green Zone works magic with GPS to make your drive smarter, cleaner

For the most part, plug-in hybrids rely on the power stored in the battery until that charge is depleted. Unless the switch can be changed manually, it's only then that the cars fire up the internal combustion engine and begin using the fossil fuels on board. This is ideal, of course, when one's drive isn't long enough that the car needs to start sipping gasoline at all. On longer commutes, when it's certain that the route is longer than the car's all-electric range, this isn't necessarily the most efficient use of energy. Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds. Ford is working on a smart system, based on Nokia mapping technology, that uses GPS data to use both the electricity and conventional fuel more efficiently. Since battery power is less efficient at highway speeds, Ford's Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds, rather than just using up all the electrons right at the beginning of the drive. Using a website or the in-car navigation system, the driver can pinpoint the parts of the route, highlighted in green, where using battery power would be more effective, and set the car to automatically switch to electricity for those sections. Depending on the route, the car could automatically switch back and forth between the two power sources multiple times, particularly if the drive is a mix between city and highway driving. Of course, Green Zone will be go beyond that. The program is being developed to take traffic and road grade into account, details that allow the car to be make even smarter choices to improve efficiency. Ford even hopes to have Green Zone learn driver habits, and respond accordingly depending on who is driving the car. The system could control other features as well, such as anticipating corners and shifting the headlights to better illuminate the road ahead. Green Zone could also potentially use information from vehicle-to-vehicle networking to control functions in the car. The Green Zone system still has a few years before it will be ready to be put into production vehicles, but Ford is confident it will make its way onto the road eventually. As with other innovations that improve efficiency and make our vehicles smarter, we can expect to see similar technology from other manufacturers, until it becomes a regular part of driving in the future.

2015 Ford Mustang 50th Anniversary Edition says 'happy birthday' in New York

Fifty years ago this week, Ford debuted the first-ever Mustang at the New York World's Fair. And to celebrate, the Blue Oval is offering up this special, 50th Anniversary Edition 2015 Mustang, which makes its debut at the New York Auto Show. It'll be a seriously limited affair, with only 1,964 examples of the special edition Mustang slated to be produced (the number chosen to coincide with the 'Stang's first year in production). But for those who raise their hands for the 50th Anniversary package, there's a pretty sweet package in store.
The 50th Anniversary Edition is based on the 2015 Mustang GT with the Performance Pack, and is only available in two colors: Kona Blue, or Wimbledon White (pictured). The car also comes fully loaded - the only option for buyers to choose is the transmission. Should you opt for the six-speed automatic, you'll get a limited-slip rear differential with a 3.55:1 final-drive ratio (the 50th Anniversary car is also the only way to get a slushbox-equipped 'Stang with the Performance Pack). Selecting the six-speed manual 'box will net you a Torsen differential with a 3.73:1 ratio. All 50th Anniversary cars will be powered by Ford's 5.0-liter, naturally aspirated V8, estimated to produce more than 420 horsepower and 390 pound-feet of torque in the 2015 Mustang.
Inside, there's a cashmere-stitched, leather-wrapped steering wheel, with a similar detail found on the instrument panel, shift boot, door inserts, seats, and center armrest. Two-tone leather/black upholstery is also part of the 50th Anniversary package, and of course, there's a special logo on the seats.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.