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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2015 Ford Mustang EcoBoost loses big power on 87 octane

The 2015 Ford Mustang with the 2.3-liter EcoBoost four-cylinder is a pretty potent package on paper. With 310 horsepower and 320 pound-feet of torque, it boasts better performance numbers than the 3.7-liter V6, but with better fuel economy as an added benefit. However, if you're in the market for one of these boosted 'Stangs, you should probably keep in mind that it really prefers to gulp premium, 93-octane fuel. It can drink 87-octane swill in a pinch, but you're going to find significantly less power underfoot when pulling away. While it's not shocking that the ponies are dialed back with a lower grade of gasoline, an alleged page from a Ford training manual obtained by Mustang 6G purports to show just how much power is lost, though. According to this document, the 2.3-liter EcoBoost makes 275 horsepower and 300 pound-feet of torque when running on lower octane fuel. That's a substantial reduction of about 11.3 percent compared to when the engine drinks 93 octane. Interestingly, according to Mustang 6G, that finding was a bit better than expected, because a Ford engineer reportedly said power would be down about 13 percent without altering peak torque. In speaking with Autoblog, Paul Seredynski of Ford powertrain communications, objected to part of this document. While he couldn't confirm the specific losses listed for the Mustang EcoBoost, "torque remains unchanged" with lower octane gasoline, Seredynski said. He speculated this training manual page was "possibly from before the engine was certified" and therefore showed incorrect figures. Serendynski did confirm that the automaker recommends using 93 octane, and like all modern engines, the software adapts if it's lower. "Peak power would be reduced" by using a lesser grade, he confirmed. Featured Gallery 2015 Ford Mustang EcoBoost: First Ride View 20 Photos News Source: Mustang 6GImage Credit: Copyright 2015 AOL, Ford, Mustang 6G Ford Technology Convertible Coupe Performance ecoboost ford mustang ecoboost

2014 Ford F-150 Tremor adds some sport to shake things up

Like most quakes, the 2014 Ford F-150 Tremor caught us by surprise. We weren't expecting Ford to offer up another version of its best-seller so soon before the truck's full redesign, but that's exactly what the company is doing.
While Ford calls the Tremor a "performance truck," the new pickup doesn't play on the same level as the SVT Raptor does on dirt, or even the long-gone SVT Lightning did on pavement. Think of it as a parts bin sport truck that probably does a better job looking the part than acting it. The Tremor utilizes the same twin-turbo, 3.5-liter EcoBoost V6 available across the F-150 lineup, producing 365 horsepower and 420 pound-feet of torque, but matches it with a 4.10 rear axle - the shortest final drive ratio you can get in an F-150 - for the strongest possible acceleration.
The Tremor does do a decent job looking the part. Available only in short-wheelbase, regular cab configuration with your choice of two- or four-wheel drive, it struts around wearing the F-150's FX Appearance Package, flat black accents, 20-inch black wheels, HID headlights and a special exterior graphics package. The Tremor is the only regular cab F-150 with a flow-through center console, which means it also gets a floor-mounted shifter and bucket seats that are covered in black leather with red piping. Some brushed metal accents and steering wheel with red stitching round out the interior upgrades.