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2015 F-150 kick-starts Ford sales

The F-150 had a middling year in 2014, and its sales dipped slightly as Ford transitioned to producing the all-new truck with an aluminum body. But with one factory humming, another on the way and a fuller stock of trucks, 2015 is already shaping up to be a different story. The F-Series posted a 17-percent leap in January, helping to push Ford sales to a 15-percent gain for the month. The F-Series had its best January performance in 11 years with sales of 54,370 trucks last month. Much of this strength comes from the new generation of the F-150. While many of the old model are still being sold off, Ford is rolling out the new version. Just five percent of the F-150's retail sales were the new truck in December, but it was up to 18 percent in January. The increase comes as the first factory that makes the truck, Ford's Dearborn facility, is fully back online. The other F-150 factory, in Kansas City, is still completing its changeover to build the aluminum-bodied truck, and that's expected to be finished in the first quarter of this year. Sales of the truck will still be "tempered a bit" until the Kansas City plant ramps up, Ford sales analyst Erich Merkle said. Ford expects to have a full inventory of F-150s by mid-year. To that end, the company announced plans on Wednesday to add 1,550 jobs to support the F-150, including 900 positions at the Kansas City factory. The remaining jobs will be spread out over sites in metro Detroit. The Dearborn and Kansas City factories collectively will be able to build more than 700,000 F-150s annually. The added headcount also means Ford has reached the maximum number of entry-level workers allowed under its pact with the United Auto Workers. About 300 to 500 employees at several plants in the Midwest will transition to a higher pay rate, and their wages will rise from $19.28 an hour to $28.50 an hour. The F-Series was Ford's hottest seller in January, moving off lots in an average of 12 days. The high-end models, the King Ranch and the Platinum versions, are moving slightly quicker. The average transaction price is also up $2,100 for the F-150 compared to January 2014. "We're really pleased with how the new one is doing on dealer lots," Merkle said. A larger stock of F-150s will allow Ford and its rivals to capitalize on low fuel prices, which have slowed consumers' interest in smaller vehicles.

Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.

Ford hit by lawsuit over hybrid technology from, surprise, Paice

The name Paice will be familiar to anyone who's been deep in the weeds of hybrid history, but it will probably be new to anyone who simply drives one. The key part of the story is something called "HyperDrive," which is the name given to a gas-electric powertrain technology developed by Alex Severinsky and patented in 1994. HyperDrive is a way to get the energy from both the electric battery and the engine into the wheels, seamlessly. The patents are held by Paice, which is an unusual company (its HQ is a house in a retirement community, right by a golf course) that does nothing but litigate. You can read more on Paice here. The latest case targets Ford and the hybrid and plug-in versions of the C-Max and Fusion models as well as the Lincoln MKZ. Paice claims that it held "over 100 meetings and interactions with Ford" between 1999 and 2004, and gave the automaker, "detailed information about the hybrid technology that Paice had developed." The suit also alleges that: For more than five years, Paice answered inquiries from multiple departments within Ford, believing in good faith that a business relationship between Paice and Ford would be mutually beneficial and advance the acceptance of Paice's technology. ... After years of Ford learning the details of Paice's hybrid drivetrain technology, Ford elected not to enter into a business relationship with Paice. The suit is officially known as, "Paice LLC v. The Ford Motor Co., 14-492, U.S. District Court for the District of Maryland (Baltimore)" and you can read the PDF here. Ford told AutoblogGreen, "we do not comment on pending litigation." Toyota settled a similar patent-infringement case in 2010 and now pays Paice almost $100 for every hybrid it sells. Paice is still in court against Hyundai and Kia. In 2010, Ford also settled with Paice but they agreed to keep negotiating on other issues until at least January 1, 2014. With that date now in the past, it didn't take long for Paice to file papers to get the two sides back before a judge. That's where it appears to be most comfortable.