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More 2015 Ford Mustang pricing information leaks [UPDATE]

The big news this morning was that the 2015 Ford Mustang would start at $24,425, including its destination pricing. The big news this afternoon is, well, bigger.
Mustang6G.com has come up with what it claims is pricing info for the entire Mustang line, rather than just the V6. That means we know all about the EcoBoost and GT prices now, which, when combined with the dealer order sheets we reported on last week, gives us our clearest look yet at how the Mustang can be outfitted (we're still a bit short on pricing info for some standalone options, like paint premiums and such).
The base EcoBoost starts at $25,995, while the GT rings up at $32,925.

Barrett-Jackson rundown: 2024 GMC Hummer EV, Colin Powell's Corvette and more

The echoes of the last hammer fall at Barrett-Jackson's Scottsdale Auction have disappeared into the Arizona night, as have the record crowds and the traffic jams. During the Super Saturday charity auctions, three main attractions drove onto the dais for bidding: Late U.S. Chairman of the Joint Chiefs of Staff and Secretary of State General Colin Powell’s 2015 Chevrolet Corvette Stingray, the hammer price benefitting AmericaÂ’s Promise Alliance, the nonprofit Powell founded to support kids; The first production 2024 GMC Hummer EV SUV Edition 1 with VIN 001, proceeds going to Tread Lightly!, which educates people on how to enjoy the outdoors in a motorized vehicle and simultaneously protect the outdoors; And the first production 2024 Ford Mustang GT Fastback VIN 001, its hammer price benefiting the Juvenile Diabetes Research Foundation. Before the Saturday showcase, charity auctions on Friday took Barrett-Jackson past a huge milestone. When an 800-horsepower 2021 Shelby Super Snake Count's Kustoms Edition hammered for $350,000 to support the veteran's charity Camp Freedom, the auction house officially surpassed the $150 million mark for charity auction proceeds. Piling on before the clock struck midnight, a 2023 Ford F-150 Lightning 4x4 Super Crew sold for $275,000, those funds donated to Fighter Country Foundation. Then came Saturday. Powell's Gunmetal Gray on black Stingray was said to be a daily driver, but with just 15,600 miles on the odometer, Powell — who died in 2021 — apparently had a very short commute. Equipped with an eight-speed automatic transmission and chrome wheels, it sold for $200,000. The first production 2024 GMC Hummer EV SUV Edition 1 ran the bidding up to $500,000. That's quite a ways down on the $2,500,000 that the bedded 2022 GMC Hummer EV Edition 1 garnered at the charity auction in 2021, and not a bad price all things considered. The owner gets the first one off the line instead of getting lost in the 90,000-order backlog, and the markup goes to a good cause instead of a flipper and eBay fees. The first production 2024 Mustang GT Fastback brought in both less and more than the Hummer EV. The Ford's hammer price came to $490,000. However, two additional philanthropic donations for this lot in the amounts of $50,000 and $25,000 took the final price to $565,000. The big movers on the day were outside the charity sphere, four cars breaking the million-dollar mark.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.