Ford: Mustang Mach 1 on 2040-cars

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Ford EcoBoost V6 hits the dyno before hitting the track

Ford Racing just unveiled the Riley Daytona Prototype that will make its racing in the United SportsCar Racing Championship Rolex 24 at Daytona in January, and now it has released a video showing development of twin-turbo 3.5-liter EcoBoost V6 that powers the car. Using the same block and heads that can be found on a production Ford Taurus SHO, this new racecar benefits from the collaboration between Ford Racing and Ford powertrain engineers.
While we still don't know what kind of power this engine is putting out, it has definitely gotten a workout at Ford's 17G dyno. This area deep within Ford allows the automaker's racing program to work hand-in-hand with production engine programs, which can be a benefit to racing operations and production cars alike. Scroll down to hear a few people from Ford talk about the crosspollination between its racing and engine teams and watch the EcoBoost get red hot on the dyno.

Ford Mustang 50th anniversary edition brings in $170k

Just the other day, we reported on the first Dodge Challenger SRT Hellcat selling for a whopping $825,000 at auction. But impressive as that sum was, the Challenger wasn't the only sought-after modern muscle car to cross the Barrett-Jackson auction block in Las Vegas this past weekend. So did this rare Ford Mustang.
The last of 1,964 special-edition 50 Years Limited Edition pony cars sold for a princely $170,000, with proceeds benefiting the Edith and Benson Ford Heart & Vascular Institute, a branch of the Henry Ford Health System.
The pony car in question is based on the 2015 Ford Mustang GT and upgrades with a performance package and nearly every option on the book, along with a unique appearance package to set it apart in celebration of the Mustang's 50th anniversary. It's available in two exclusive shades - Wimbledon white or Kona blue - with either a manual or automatic transmission. Only 1,964 highly symbolic examples were to be built, and this was the last of them.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.