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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ford reveals all-new Everest SUV at Asia-Pacific forum [w/poll]

While the Explorer may have shifted from a truck-based sport-ute to a car-based crossover, Ford still offers buyers on the other side of the Pacific a Ranger-based SUV in the form of the Everest. And at the Asia-Pacific Economic Cooperation (APEC) Summit in Beijing today, the Blue Oval revealed the all-new version you see here.
Previewed in concept form over a year ago and made specifically for the Asia-Pacific market, the new Ford Everest is designed to be more refined on the road and more capable off of it. Like the Explorer once was, the new Everest is based on a stretched version of the overseas Ford Ranger pickup. Depending on the specific market, Ford will offer the new Everest with a range of engines including a 2.0-liter EcoBoost turbo four and two Duratorq turbodiesels - a 2.2-liter four and a 3.2-liter inline-five - mated to a six-speed automatic transmission.
Earmarked to take on the likes of the Toyota Land Cruiser Prado (known in these parts as the Lexus GX) and the Jeep Grand Cherokee, the new Everest promises rock-crawlers even better off-road capabilities. It's got nearly nine inches of ground clearance, over 30 inches of wading depth, a 29-degree approach and 25-degree departure angles and a set of features including on-the-fly adjustable four-wheel drive.

Ford increasing Super Duty production by 15 percent

Ford has announced a hefty $80 million investment in its Kentucky Truck Plant, which is responsible for building the F-250, F-350, F-450 and F-550 versions of the Super Duty pickup. The influx of cash will add 350 jobs to the factory.
The investment is also good for a 15-percent increase in annual production thanks to retooling and other facility upgrades, which equates to an extra 55,000 units of production. Considering that Ford makes even more money off its Super Duty than it does on the hot-selling F-150, this could mean some serious coin to Ford's bottom line.
Hop below for the full press release from Ford on its latest investment.