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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

Ford turns Navistar from truck business customer to rival

There is a showdown brewing in the medium-duty truck segment next year as Ford prepares to launch its all-new, in-house engineered 2016 F-650 and F-750. It finally marks the end of the Blue Diamond joint venture between Ford and Navistar and, making the two entities direct competitors instead of partners.
Ford announced the end of the joint venture in an investor report in 2011, but it didn't reveal the new F-650 and F-750 until the NTEA Work Truck Show in Indianapolis, IN, in March. Unlike the current, Mexican-built models, the new generation will be built in Avon Lake, OH, starting in mid-2015.
The challenge from Ford comes during a rough patch for Navistar. The company had a $248 million loss in the first quarter, according to The Wall Street Journal, and its medium-duty truck market share is currently down to 26 percent, from 36 percent in 2011. Building the previous-generation Fords brought in about $400 million a year to Navistar, according to the WSJ. To take on its former partner, Navistar plans to offer its International brand of medium-duty vehicles with more engine and transmission options to customers. It even struck a deal with Cummins to put its diesels in some of the models.

Toyota sells six of 10 of hybrids in California

In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place.
Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford. One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today.
Want more? We'll let Bill Fay, Toyota's group vice president and general manager of sales lay the smack down: