Ford Mustang Gt on 2040-cars

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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ford mulling EcoSport for US? [w/poll]

"We certainly have that ability. We're studying it very, very closely." Those are the words of Jim Farley, global head of sales, marketing, service at Ford. The investigation Farley is referring to is the possibility of selling the company's new EcoSport crossover in America.
The diminutive Fiesta-based EcoSport was developed for emerging markets like Brazil and, more recently, China, but it apparently may have a future in the States, where it would form a new entry-level rung below the Escape in Ford's already robust crossover stable. Ford has big plans for its tiny CUV - Farley tells Automotive News that the EcoSport is only available in 10 countries right now, but by 2017, its distribution will have mushroomed to 62 countries. At the time the second-generation model launched at the 2012 Beijing Motor Show as a 2013 model, Ford said the EcoSport would eventually be sold in nearly 100 markets worldwide.
The Brazilian- and Indian-assembled EcoSport is available with a variety of gasoline-powered engines, but the 1.0-liter, three-cylinder EcoBoost giving 118 horsepower and 125 pound-feet of torque would seem to be the powertrain of choice for America, as it was recently confirmed for the stateside 2014 Fiesta.

Next SVT Mustang may axe Shelby name, go naturally aspirated

Following our first glimpse at the 2015 Ford Mustang out on the road, the fine folks at Road and Track have divulged some details on what the Blue Oval's next pony might have in store. We've already seen that the car will get some very sleek, Evos-inspired design cues, and an independent rear suspension is indeed in store. These new details, however, concern the muscle car's beating heart.
For starters, the base Ford coupe is expected to carry on with V6 power, likely from the same 3.7-liter unit found in today's car. From there, R&T says the next step up will be a four-cylinder EcoBoost engine, likely displacing 2.3 liters, putting out as much as 350 horsepower. Of course, a Mustang wouldn't be a Mustang without V8 thrust, and R&T states that the 5.0-liter Coyote V8 will continue on into the 2015 car, making something like 450 horsepower.
But it's at the high end of the Mustang range where things will, reportedly, get very, very interesting. Road & Track claims that the top-shelf 'Stang will likely lose the supercharger from its engine, producing a metric crap-ton of naturally aspirated grunt instead. Additionally, the SVT-fettled Mustang will likely be dropping its Shelby moniker, in favor of "a name you're familiar with," according to the magazine (you know, like, Cobra).