Convertible Mustang Gt Premium on 2040-cars

Auto blog

Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

2015 Ford Focus

Sitting down at the pre-drive briefing with Ford engineers ahead of sampling the refreshed 2015 Focus, water bottles clinked as we wet our whistles before Q&A. While pouring a glass, we noticed something stamped on the bottle label: "1L." One liter. We were palming the exact displacement of the EcoBoost engine our group was about to drive. This was undoubtedly coincidence (such bottles litter every conference and dinner table in Europe) but it served to drive home just how small the total swept volume of Ford's wunderkind powerplant really is. It's tiny.
Of course, this isn't our first run-in with the little triple - we've sampled its turbocharged charms before in Ford's smaller Fiesta. At that time, we found it had plenty of poke for the subcompact, but the larger C-segment Focus carries around another 450 pounds or so and pushes a wider profile through the air. Would the three-cylinder have the stuffing to make the most of the Focus' athletic chassis, or would it be a letdown? Would it be the same as it was when we tested it in a Euro-spec Focus a couple of years ago? There was nothing left for it but to head out on the bucolic roads surrounding Versailles the day after the Paris Motor Show and find out for ourselves.

Ford Edge Concept previews new look, can park itself remotely

It turns out the image we saw back in February did, in fact, reveal the next-generation Ford Edge - at least in concept form. We still have to wait to see what the design will look like in production guise, but until then, Ford is giving us a good idea thanks to the Edge Concept being introduced at the LA Auto Show.
The new styling is an evolution of the current crossover's face with narrow headlights and a prominently slatted grille, while the rest of the design adds a more dynamic appearance with interesting body creases and horizontal taillights. We haven't gotten a look inside the Edge Concept just yet, but Ford is promising a suite of advanced driver-assist technologies including a new self-park system that allows activation from inside or outside the vehicle along with obstacle avoidance and an adaptive electric power steering system.
Ford will continue to offer an EcoBoost engine option in the upcoming Edge, and it will get active grille shutters to help maximize fuel efficiency. No word yet on when we'll be seeing the next-gen Edge in production form, but as we reported recently, it will become a global model in markets including Europe, China and South America. Ford's press release is posted below, but we'll have more information and images up later today.