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Uber releases fleet of self-driving vehicles to select few in Pittsburgh

Starting today, a select group of Uber users in Pittsburgh, PA will have the ability to request a self-driving vehicle. If a self-driving vehicle is in the area, Uber will send it, as well as a safety driver, to drive loyal customers to their destination. The announcement to give customers the opportunity to get a ride in one of Uber's self-driving vehicles comes roughly a year and a half after the company set up its Advanced Technologies Center in the city. On Tuesday, the company offered a few members of the press the opportunity to ride in one of the company's self-driving cars. The fleet, despite Uber's collaboration with Volvo, was comprised of 14 Ford Fusions equipped with a host of self-driving technology, reports TechCrunch. Uber is giving away free rides as a way to obtain real-world testing, which is crucial for self-driving technology. Recently, nuTonomoy beat Uber to the punch by launching the world's first autonomous taxis in Singapore. While the choice to release its self-driving cars in Pittsburgh mainly comes down to the fact that its ATC is located there, the city faces four seasons and its difficult streets that are comprised of bridges, railroad lines, and an irregular grid layout will prove to be a challenge for the autonomous cars. Since the self-driving vehicles are still being tested, the cars will come with two full-time Uber employees. One employee will loosely grasp the car's steering wheel, ready to take over if something goes awry, while the other will monitor the computer's software. As TechCrunch points out, Uber's autonomous vehicles drove in a similar manner to a regular driver. It obeyed traffic laws, mimicked a driver by coming to stops gently and at other times abruptly, as well as driving slightly into another lane to dodge a poorly-parked vehicle, reports TechCrunch. There's no word on whether regular Uber customers will get a ride in one of the company's Fusions or one of the Volvo's that its working on. Automakers and companies alike have been in a race to put autonomous vehicles on the road. Tesla recently updated its Autopilot system, Apple laid off dozens of employees to reboot its self-driving car project, and Google is working giving its autonomous vehicle the ability to detect emergency vehicles. While this is a large step for Uber, vehicles with autonomous capabilities still have a long way to go.

Ford’s Onboard Scales and Smart Hitch win the 2022 Autoblog Technology of the Year award

The 2022 Autoblog Technology of the Year award goes to Ford for the Onboard Scales and Smart Hitch hauling and towing features found in the F-150 lineup. This new technology, as tested in the 2022 Ford F-150 Lightning, is a boon to pickup truck owners. Not only will it make observing your truck’s maximum loads easier and more intuitive, but it will also ensure youÂ’re hauling and towing in the safest-possible manner. We began the process with a long list of features to test and whittle down. Technologies like MercedesÂ’ new electric turbocharger, GMÂ’s Super Cruise with added towing capability and many more went through the consideration process, but we finally whittled the field down to just three finalists. They are: the GMC Hummer EV with its flashy CrabWalk four-wheel-steer technology, the Genesis GV60 with its facial recognition/fingerprint start technology, and of course FordÂ’s trucking gear. As is the norm for our Technology of the Year award, three main questions are asked, and editors assign point values based on how well the technologies perform in testing. How significant is this tech? How well does it work? And new for this year: Consider the Wow Factor. With the scores tallied, the Ford tech earned 123 points, topping the Hummer (117 points) and GV60 (108). This is the second straight win for Ford, which won the 2021 TOY Award with its Pro Power Onboard charging feature.  Ford joins Tesla (2014, 2016) as the only two-time winner of our Tech of the Year Award, which dates to 2013. Kia, Cadillac, Tesla, BMW, Chevy, Chrysler and Audi technologies are among the previous winners. 2022 Technology of the Year testing View 16 Photos While systems that tow and haul may not seem to be the latest or most sophisticated tech, they remain essential and Ford uses things like the infotainment system, taillights and the Ford mobile app to create a forward-looking experience Henry Ford would never have dreamed of when the first Model Ts were outfitted with beds for farm and war duty in 1917. Even 10 years ago, integrating tech in this manner would have seemed futuristic, but Ford pulls it off. “FordÂ’s clever towing and hauling features earned our award this year because they are easy to use, easy to understand and simply make your life as a truck owner better,” Autoblog Editor-in-Chief Greg Migliore said. “It was a competitive field this year, with HummerÂ’s CrabWalk and GenesisÂ’s Biometrics features both winning strong support.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...