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'84 MotorWeek Cherokee, Bronco and Blazer comparison indulges your SUV nostalgia

These days, truck-based, full-frame SUVs are somewhat of a rarity on the auto landscape due to the rapid rise in popularity of easier-driving, car-based crossovers. Although, without the gradually building popularity of these chunky, high-riding vehicles decades ago, it's unlikely that America's roads would be filled with so many CUVs today. In its latest dig into the archives, MotorWeek has found a 1984 comparison test of a trio of these early Sport Utility Wagons, as long-time host John Davis called them, that helped get acceptance of this segment going. This is a red, white and blue test of the SUVs from American automakers at the time and pits the Chevrolet Blazer, Ford Bronco and Jeep Cherokee (specifically in Wagoneer guise) against each other. Driving manners and interior usability are considered in the evaluation, but Motorweek actually takes these vehicles off road, too. Among the bigger revelations is the improvement in on-road ability in the past 30 years. While specific 0-60 times aren't given, all three models take around 10 seconds just to get to around 50 miles per hour in the 500-feet on-ramp acceleration test. Check out this clip to see just how far this segment has progressed in the past three decades or just get a blast of nostalgia from these now vintage models. News Source: MotorWeek via YouTube Chevrolet Ford Jeep SUV Off-Road Vehicles Classics Videos Ford Bronco chevy blazer

Toyota, Ford decide to end hybrid collaboration before it starts

Not all so-called Memorandum of Understanding pacts end in actual collaborations. For instance, after a two-year "feasibility study," Toyota and Ford have just announced that they will not be developing hybrid systems for use in light trucks and SUVs as previously planned, and the two automakers will instead continue to develop their own hybrid technology independently.
The would-be collaboration was first announced in August of 2011, and would have seen a rear-wheel-drive hybrid platform that would "improve the efficiency of trucks and SUVs while still allowing them to be driven in the way customers expect," according to our initial post on the topic.
Keep in mind that this announcement isn't to say we shouldn't expect hybrid pickups and SUVs from the two automakers, but that they probably aren't coming very soon - Ford says it will have a system "before the end of this decade" and we haven't heard much from Toyota on the hybrid truck front since the 2008 A-BAT Concept (pictured above) - and that they will not share any components between them (and they never have, for what it's worth).

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.