2014 Ford Mustang on 2040-cars

Auto blog

This woman owns the first Ford Mustang sold in the US

As Ford celebrates the 50th anniversary of the Mustang with the unveiling of the all-new sixth-gen design, one Chicago women can lay claim to a piece of Mustang history. According to CBS Chicago, Gail Wise was the first person in the US to buy a Mustang in 1964, and she did so two days before the car was even unveiled to the public.
Wise, then a 22-year-old teacher, went into the Chicago Ford dealership wanting to buy a convertible, and a salesperson ushered her over to car covered by a tarp. That car was a baby blue Mustang convertible, which she still owns today - along with the documentation. After sitting for almost 30 years and undergoing a full restoration, the car now looks to be in original condition. The report says that this $3,400 purchase could be worth anywhere between $100,000 and $250,000. While this worked out well for Mrs. Wise, we wouldn't recommend anyone going into a dark, back room of a dealership hoping to get a jump on the purchase of a 2015 Mustang.
Scroll down to watch the video report.

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.