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The fascinating forgotten civil defense history of Mister Softee trucks

Hemmings came across an interesting article from the Throwin' Wrenches blog about the intersection of ice cream, cars and civic duty in America's late 1950s. In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used - heavy-duty Ford-based chassis, for what it's worth - the article delves into some deeper national-security territory.
See, Mister Softee truck owners were voluntary members of the Civil Defense, thanks to all the useful stuff (potable water, generators, freezers and fridges) that the machines carried with them for serving ice cream. Click over to Throwin' Wrenches for the full run down of how Mister Softee would have stepped in to help fight if the Cold War ever turned a little hotter.

Shelby GT350 to be auctioned for charity at Barrett-Jackson in January

If you just have to be the first person in the world to possess the latest Ford Shelby GT350 Mustang, then you need to be bidding during the Barrett-Jackson auction in Scottsdale, AZ, on January 17. That's because Ford is offering the chance to own the inaugural production example of its latest premiere pony car there. The buyer of the first GT350 gets to choose from any color and all of the available packages for their car. Although, the real highlight is probably being among the first to listen to the 5.2-liter V8 under the hood with its flat-plane crankshaft. Ford promises that the mill makes over 500 horsepower and more than 400 pound-feet of torque. To sweeten the deal even further, all of the proceeds of the sale go to the JDRF, a charity that funds type 1 diabetes research. There's no reserve on the auction for the GT350 but don't expect a bargain. Last year, the first 2015 'Stang raised $300,000 for the JDRF at the Barrett-Jackson sale, and the initial Chevrolet Camaro Z/28 brought in $650,000 for charity. You can read Ford's entire announcement about the event below. FORD MOTOR COMPANY TO SELL NEW SHELBY GT350 MUSTANG AT BARRETT-JACKSON SCOTTSDALE AUCTION TO BENEFIT JDRF First publicly available production unit of the all-new Shelby GT350® Mustang to be auctioned by Barrett-Jackson Scottsdale Auction, with all proceeds benefiting JDRF Winning bidder will be able to choose from available colors and packages for Shelby GT350 Ford-sponsored ride-and-drives during the auction will feature a full lineup of 2015 vehicles Ford Motor Company will commemorate the 50th anniversary of the legendary Shelby GT350 Mustang by auctioning the first production unit of the new-generation car available to the public for charity at Barrett-Jackson in Scottsdale, Arizona. All proceeds will benefit JDRF, the country's leading global organization funding type 1 diabetes research. Live coverage of the auction of the Shelby GT350 will air on Velocity on Saturday, Jan. 17, 2015. The winning bidder of lot No. 3008 – selling at No Reserve – will become owner of the coveted first retail production unit of Ford Shelby GT350, and choose from available Shelby GT350 colors and packages. In January 1964, Carroll Shelby and Ford Motor Company forever altered the automotive industry with the introduction of the GT350. It was offered through Ford dealers from 1965 through 1970.

Ford unveils Mustang 50th anniversary logo, plans merchandise

The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo merchandise like shirts and watches, along with some untraditional items like pinball machines.
Ford is going to begin the celebrations at this week's New York Auto Show and continue them throughout the year, but April 17 is the official birthday of the the pony car that just won't quit. You can expect to start seeing anniversary merchandise in the next couple of weeks.