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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Consumer Reports: Ford Fusion fun but flawed; Mitsubishi i-MiEV slow, chintzy [w/videos]

Waiting for a Ford compliment from Consumer Reports these days is like waiting for a low-cost new product from Apple. So we weren't really expecting a glowing review of the 2013 Ford Fusion when CR got its hands on the car. The institute's crew bought three different versions of the Fusion (Hybrid, 1.6-liter EcoBoost and a Titanium with the 2.0-liter EcoBoost) to put through its barrage of tests, and while we aren't too surprised by some of the findings, they're still interesting nonetheless.
CR praises the Fusion for its "eye-catching" design and says that the sportier Titanium trim level is the best-handling midsize sedan they've ever tested, but that's about where the good news ends for Ford. The Fusion Hybrid also posted the best-ever fuel economy CR has recorded in a midsize sedan, but the only problem is that their number was 39 miles per gallon combined - far less than Ford's 47 mpg rating for city, highway and combined. As expected, CR also dinged the Fusion for its MyFord Touch, but some of the other gripes about the car include a cramped cabin and poor fit and finish.
Other Ford products tested this time around include the Focus Electric and C-Max Hybrid. Like the Fusion, CR's observed fuel economy of 37 mpg for the C-Max fell well short of Ford's advertised 47-mpg rating, and both cars were criticized for the use of MyFord Touch. CR notes that the Focus Electric's interior is also cramped, with the battery pack taking up a lot of cargo space.

Ford Q3 pretax profits drop to $1.18B

Following positive third quarter financial results recently from General Motors, rival Ford took a tumble in Q3. The automaker posted pre-tax profits of $1.18 billion, compared to about $2.59 billion in Q3 2013, a drop of around 54 percent. Net income also suffered with $835 million made in the quarter, versus $1.272 billion last year, a decline of about 34 percent. The Blue Oval blamed the gloomy figures on three reasons in its release: "lower volume, higher warranty costs and adverse balance sheet exchange effects."
There were problems of one kind or another in practically every region. North America experienced higher warranty costs than expected, partially due to recalls. The sales volume for the quarter was 665,000 units, versus 725,000 in Q3 2013, and pre-tax results amounted to $1.41 billion versus $2.296 billion last year.
South America and Europe both posted worse pre-tax results than last year. On the bright side, European volume was up slightly to 321,000 vehicles, from 303,000 in Q3 2013. The Middle East and Africa also lost $15 million, but that was an improvement compared to the $25 million loss previously experienced in this region.